Results 11 to 20 of about 1,084,838 (311)
Emergence in marketing: an institutional and ecosystem framework [PDF]
, 2022 Many core marketing concepts (e.g., markets, relationships, customer experience, brand meaning, value) concern phenomena that are difficult to understand using linear and dyadic approaches, because they are emergent.
Nenonen, Suvi +23 more
core +2 more sources
Il “nuovo” Chief Marketing Officer: come evolve il ruolo nell’era della trasformazione digitale del marketing? [PDF]
, 2022 Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio +2 more
core
Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
core +1 more source
Digital Customer Experience Mapping in Russian Premium Banking
Economies, 2021 The purpose of this study is to identify, in an era of extensive digitalization, the major opportunities and threats that influence the experiences of digital premium banking customers at key stages of their banking interactions.
Galina Timokhina +8 more
doaj +1 more source
The monitoring role of nonexecutive directors in Vietnam from a return-volatility perspective [PDF]
Ekonomski Anali, 2020 This study examines the relevance of board independence to stock return volatility for a sample of 160 companies listed on the Vietnamese stock market over ten years (2008-2017).
To Anh Tho +4 more
doaj +1 more source
Markets, market-making and marketing [PDF]
Marketing Theory, 2007 Recent debates in economic sociology have moved away from a critique to homo economicus to a focus on how market exchange is formalized and abstracted from social relations. Rather than dwell on the disparities between the formalism and the practice of market exchange, the work of Michel Callon and associates focuses on the calculating agencies that ...
openaire +1 more source
Efficiency in Social Enterprises
Multidisciplinary Journal for Education, Social and Technological Sciences, 2017 The aim of this article is to offer a review of the impact the different methodologies of analysis have on social enterprises, focusing the study on processes that establish a greater universality based on the degree of success achieved in their social ...
José Carlos Ballester-Miquel +4 more
doaj +1 more source
Markets: The Fulton Fish Market [PDF]
Journal of Economic Perspectives, 2006 The Fulton Fish Market was a colorful part of the New York City landscape that operated on Fulton Street in Manhattan for over 150 years. In 2005 the market moved from the South Street Seaport in lower Manhattan to Hunts Point in the South Bronx. The Fulton Fish Market—now called The New Fulton Fish Market—is one of the world's largest fish markets ...
openaire +6 more sources
When is social marketing not social marketing? [PDF]
, 2011 Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion?
Hastings, Gerard +3 more
core +1 more source
Oil price risk and economic growth in ASEAN-6 countries [PDF]
Quy Nhon University Journal of ScienceThis study aims to assess the impact of oil prices and the Industrial Production Index (IPI) on economic growth in the ASEAN–6 countries (Vietnam, Thailand, Singapore, the Philippines, Malaysia, and Indonesia), using monthly time-series data spanning 22 ...
Ngo Thai Hung +5 more
doaj +1 more source