Results 11 to 20 of about 1,551,883 (259)
Misunderstood or lacking legitimacy? [PDF]
In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
core +6 more sources
From No Box to Drop Box: A Narrative Study of Communicating E-waste Recycling on Social Media [PDF]
This study explored the small stories as a narrative analysis of communication e-waste on social media Instagram. The data of this study is mined from the conversation and interaction between the ewasteRJ team with their follower.
Siswantini +3 more
doaj +1 more source
Efficiency in Social Enterprises
The aim of this article is to offer a review of the impact the different methodologies of analysis have on social enterprises, focusing the study on processes that establish a greater universality based on the degree of success achieved in their social ...
José Carlos Ballester-Miquel +4 more
doaj +1 more source
Emergence in marketing: an institutional and ecosystem framework [PDF]
Many core marketing concepts (e.g., markets, relationships, customer experience, brand meaning, value) concern phenomena that are difficult to understand using linear and dyadic approaches, because they are emergent.
Nenonen, Suvi +23 more
core +1 more source
Oil price risk and economic growth in ASEAN-6 countries [PDF]
This study aims to assess the impact of oil prices and the Industrial Production Index (IPI) on economic growth in the ASEAN–6 countries (Vietnam, Thailand, Singapore, the Philippines, Malaysia, and Indonesia), using monthly time-series data spanning 22 ...
Ngo Thai Hung +5 more
doaj +1 more source
In emergency contexts such as the COVID-19 pandemic, mental health risk factors affect children and may affect behavioral and emotional problems including anxiety, self-blame, emotional disturbance, and stress.
Pamela Saleme +3 more
doaj +1 more source
South Africa’s industries in the agricultural sector spend some of the statutory levy income on export promotion and market development (EPMD) activities.
Moses H. Lubinga +4 more
doaj +1 more source
Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
core +1 more source
RETRACTED: Mapping the nexus between digital transformation and the green brand in the context of achieving SDGs [PDF]
See the retraction notice E3S Web of Conferences 456, 00002 (2023), https://doi.org/10.1051/e3sconf ...
Us Yana +3 more
doaj +1 more source
Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio +2 more
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