Results 221 to 230 of about 240,209 (268)

Marketing social marketing

Journal of Social Marketing, 2012
PurposeThe purpose of this paper is to critically evaluate the state of social marketing in the light of the Second World Social Marketing Conference. The paper refers to keynote speeches and presentations to illustrate the contradictions and confusion in contemporary social marketing thought which may be hindering the acceptance and adoption of social
openaire   +1 more source

Market Definition of Platform Markets

2017
Platform markets are characterized by the existence of indirect network effects that connect two or more market sides through a platform that internalizes these feedback effects. Conventional instruments of market definitions which consider price levels cannot easily applied in case of two-sided platform competition, as price structure of those markets
Dewenter, Ralf, Heimeshoff, Ulrich, Löw, Franziska   +2 more
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Markets and Marketers

2017
This chapter explores the significance that the market plays both as an economic institution and a center of socialization for Chamelqueños. In doing so, it describes life in the market and analyzes marketing as women's vocation. It argues that Chamelqueños classify the market as a center of Q'eqchi' personhood and the embodiment of ancestral tradition.
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Poduzetnički marketing (gerila marketing)

2003
Rad je fokusiran na pristupe i tehnike koje poduzeća koriste za identificiranje i ispunjavanje potreba i očekivanja potrošača, uz ostvarivanje profita s vrlo ograničenim sredstvima u ranim fazama razvoja poduzeća Start up faza ili u malim poduzećima.
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Marketing "Health Care Marketing"

Health Marketing Quarterly, 1986
G O, Bryan, J F, Gauff
openaire   +2 more sources

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Setting the future of digital and social media marketing research: Perspectives and research propositions

International Journal of Information Management, 2021
Yogesh K Dwivedi, Elvira Ismagilova, Jamie Carlson   +2 more
exaly  

Marketing

Home Healthcare Nurse: The Journal for the Home Care and Hospice Professional, 1987
openaire   +2 more sources

Progress in partial least squares structural equation modeling use in marketing research in the last decade

Psychology and Marketing, 2022
Marko Sarstedt, Mandy Pick, Benjamin Dybro Liengaard   +2 more
exaly  

Markets and marketization

2020
openaire   +2 more sources