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The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness [PDF]
Innovative Marketing, 2023 The cosmetic industry is a highly lucrative market in South Africa. Individuals of the Generation Y cohort represent an essential current and future market segment for various industries, including the beauty product industry.
Riané C. Dalziel, Kirsty-Lee Sharp
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Market Structure And Market Access [PDF]
World Economy, 2007 We examine an issue at the nexus of domestic competition policy and international trade, the interaction between goods trade and market power in domestic trade and distribution sectors. Theory suggests a set of linkages between service-sector competition and goods trade supported by econometrics involving imports of 22 OECD countries vis-´a-vis 69 ...
Francois, Joseph, Wooton, Ian
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New frontiers and future directions in interactive marketing: Inaugural Editorial
Journal of Research in Interactive Marketing, 2021 Introduction Since interactive marketing evolved from a traditional form of direct marketing and e-commerce around three decades ago (Deighton, 1996), it has grown dramatically to be the fastest developing business field with mobile applications and ...
C. Wang
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Markets, market-making and marketing [PDF]
Marketing Theory, 2007 Recent debates in economic sociology have moved away from a critique to homo economicus to a focus on how market exchange is formalized and abstracted from social relations. Rather than dwell on the disparities between the formalism and the practice of market exchange, the work of Michel Callon and associates focuses on the calculating agencies that ...
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Trajectory of economic development of Bukhara region during digitalization [PDF]
E3S Web of Conferences, 2023 This research demonstrates the beginning of the trajectory of the economic development of the Bukhara region during digitalization. Such indicators as the size of resident working-age population, the number of enterprises and organizations connected to ...
Tadjieva Sayyorakhon +4 more
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Encyclopedia of the UN Sustainable Development GoalsSocial media platforms are effective tools that business leaders can use in order to build and sustain relationships with present and potential customers. The key to attracting customers is to establish a feasible social media marketing plan that enables
Christopher Zerres
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Ownership Concentration and Accounting Conservatism: The Moderating Role of Board Independence
Emerging Science Journal, 2022 The purpose of this study is to examine the moderating effect of board independence on the relationship between ownership concentration and accounting conservatism.
Thi Minh Hang Nguyen +4 more
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How artificial intelligence will change the future of marketing
Journal of the Academy of Marketing Science, 2019 In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional ...
T. Davenport +3 more
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