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Prosocial digital games for youth: A systematic review of interventions
Computers in Human Behavior Reports, 2020 Digital games aiming to improve children health behaviours have received increasing attention from scholars and practitioners due to their societal importance. However, there remains a very limited understanding on the scope, application and relevance of
Pamela Saleme +3 more
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Marketing Experiencial, Sensorial y Olfativo: Una revisión de la literatura
AD Research, 2021 Alcance de la revisión: El presente documento tiene por epicentro plasmar el espectro de alcance del Marketing de la Experiencia y los Sentidos, así como las técnicas y metodologías empleadas en ambas disciplinas para apelar a los insights del consumidor.
Lidia Higueras Medina +2 more
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Capacidades Digitais Aplicáveis ao Setor Educacional
Administração: Ensino e Pesquisa, 2022 O objetivo é mapear as capacidades digitais aplicáveis ao setor da educação. O método utilizado é revisão sistemática de literatura do tipo descritiva com análise bibliométrica.
Rosemeire de Souza Vieira Silva +4 more
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The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness [PDF]
Innovative Marketing, 2023 The cosmetic industry is a highly lucrative market in South Africa. Individuals of the Generation Y cohort represent an essential current and future market segment for various industries, including the beauty product industry.
Riané C. Dalziel, Kirsty-Lee Sharp
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New frontiers and future directions in interactive marketing: Inaugural Editorial
Journal of Research in Interactive Marketing, 2021 Introduction Since interactive marketing evolved from a traditional form of direct marketing and e-commerce around three decades ago (Deighton, 1996), it has grown dramatically to be the fastest developing business field with mobile applications and ...
C. Wang
semanticscholar +1 more source
Markets, market-making and marketing [PDF]
Marketing Theory, 2007 Recent debates in economic sociology have moved away from a critique to homo economicus to a focus on how market exchange is formalized and abstracted from social relations. Rather than dwell on the disparities between the formalism and the practice of market exchange, the work of Michel Callon and associates focuses on the calculating agencies that ...
openaire +2 more sources
Market Structure And Market Access [PDF]
World Economy, 2007 We examine an issue at the nexus of domestic competition policy and international trade, the interaction between goods trade and market power in domestic trade and distribution sectors. Theory suggests a set of linkages between service-sector competition and goods trade supported by econometrics involving imports of 22 OECD countries vis-´a-vis 69 ...
Francois, Joseph, Wooton, Ian
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Az online bankolás hazai vizsgálata
International Journal of Engineering and Management Sciences, 2023 Napjainkban a digitalizáció térhódítása folyamatosan nő. A jelenlegi felnövekvő generáció már „digitális bennszülött”. A digitalizáció részeként feltétlenül említést kell tennünk az internetről, ami kiemelt szerepet tölt be mindennapi életünkben.
Dóra Varga, Virág Kiss
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