Results 51 to 60 of about 1,551,883 (259)
The internet as a relationship marketing tool - some evidence from Irish companies [PDF]
, 1999 This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi, Martin, Shane G.
core +2 more sources
Current Status and Challenges in Data Collection for Aerospace Coatings Deposited by Plasma Spraying
Advanced Engineering Materials, EarlyView.An innovative approach has been integrated into the GRENAT project to optimize plasma spraying and coating performance. Raw materials are accelerated and melted in the plasma generated by torches, creating coatings. Monitoring sensors collect process data which are combined with ex situ characterization data.
Lila Randriamananjara +8 more
wiley +1 more source
Emancipation, Epiphany and Resistance: On the Underimagined and Overdetermined in Critical Marketing
, 2006 The emerging area of 'critical marketing' claims that the value of importing critical social theory lies in its capacity to interrogate the basic assumptions and conventions that guide research and teaching practice and collective institutional ...
Brownlie, Douglas
core +1 more source
AD Research, 2010 En esta investigación los autores analizan los diferentes tipos de promoción utilizados tanto por Marcas de Fabricante como por Marcas de Distribución y los efectos producidos en el largo plazo en las ventas en una y otra categoría.
Julio Alard Josemaría +2 more
doaj +1 more source
Motivating Military Trainee Healthy Eating: Insight from Two Sites
Foods, 2020 This paper investigates eating behaviours and motivations of early career military trainees from two pathways (officer cadets and army recruits) to understand whether, and to what extent, healthful eating behaviours were present, and what motivates ...
Anna Kitunen +2 more
doaj +1 more source
Advanced Engineering Materials, EarlyView.Scandium (Sc)‐doped AlCoCrFeMo HEA coatings are fabricated via flame spraying with 0.1, 0.3, and 0.5 wt% Sc additions. Among these, the HEA‐Sc0.3 coating exhibits the highest corrosion resistance, indicated by a more positive corrosion potential and lower current density.
Pankaj Kumar +7 more
wiley +1 more source
Short-Term Power Load Forecasting Based on DPSO-LSSVM Model
IEEE AccessThe accurate prediction of short-term power load is a critical element for maintaining the normal and stable operation of the power system. For short-term power load forecasting, the collected power load data is preprocessed to quantify temperature ...
Shujun Ji +7 more
doaj +1 more source
Digital Signage: An Experience of Innovation in Higher Education
Multidisciplinary Journal for Education, Social and Technological Sciences, 2015 This project on teaching innovation was developed in ESIC Business & Marketing School Valencia and is based on the educational opportunities provided by Digital Signage.
Vanessa Roger-Monzó +2 more
doaj +1 more source
Advanced Engineering Materials, EarlyView.The OntOMat ontology establishes a structured framework for polymer matrix fiber reinforced composite materials, integrating manufacturing processes, characterization methods, and multiscale design through the VDI/VDE 3682 formalized process description standard.
Nicolas Christ +19 more
wiley +1 more source
Event-marketing as innovative marketing communications: Reviewing the German experience [PDF]
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
core +1 more source