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Hospitality marketing: Principles and practice (2nd Edition) [PDF]

, 2011
Ideal for those new to the topic of marketing, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry.Part A: Introduction: Introduction to hospitality marketing; Part B: Pre ...
Bowie, David, Buttle, Francis
core  

Temporal Trends in and Associations With Nonsteroidal Anti‐inflammatory Drug Prescription in Adult and Pediatric Patients With Inflammatory Bowel Disease

Arthritis Care &Research, EarlyView.
Objective Recent inflammatory bowel disease (IBD) treatment guidelines have recommended against nonsteroidal anti‐inflammatory drug (NSAID) use despite prevalent musculoskeletal symptoms and opioid overuse in this population. Given the discordance between changing national guidelines and potential clinical utility, we sought to assess national temporal
Adam S. Mayer, Rui Xiao, Andrew Grossman, Meenakshi Bewtra, Michael D. George, Pamela F. Weiss   +5 more
wiley   +1 more source

Gettysburg: Our College\u27s Magazine Winter 2017

, 2016
From the President Janet Morgan Riggs \u2777 Table of Contents Prolific Preparer of Physics Grads (Alana Allen \u2715, Russell Composto \u2782, Michael Booz \u2716) Prof Notes: Caroline Hartzell Internship SIRIUS-LY a Win-Win (Olivia Branco \u2710) The ...
Communications & Marketing,
core   +1 more source

Marketing Percolation

, 2000
A percolation model is presented, with computer simulations for illustrations, to show how the sales of a new product may penetrate the consumer market.
B Libai, Bass, Bass, Chatterjee, Coleman, D Stauffer, Evertz, Huang, J Goldenberg, Lancaster, Mahajan, Mahajan, N Jan, Parker, Rogers, Rogers, Ryan, S Solomon, Sahimi, Solomon, Stauffer, Sultan   +21 more
core   +1 more source

Diagnostic Utility of Testing for Novel Murine Autoantibodies for Sjögren's Disease in the Rheumatology Outpatient Setting

Arthritis Care &Research, Accepted Article.
Objective The goal was to assess the diagnostic performance of three novel autoantibodies (NA) for Sjögren's disease (SjD) by comparing NA prevalence in patients with SjD, other autoimmune rheumatic diseases (ARDs), nonspecific chronic sialadenitis (CS), and controls.
Chadwick R. Johr, Michael D. George, Vatinee Y. Bunya, Nora Sandorfi, Mina Massaro‐Giordano, Frederick B. Vivino   +5 more
wiley   +1 more source

Gettysburg: Our College\u27s Magazine Spring 2018

, 2018
From the President Janet Morgan Riggs \u2777 Table of Contents News @ Gettysburg: Majestic Nears 100 (Jean LeGros \u2773) Prof Notes: Christopher Fee (Professor Chris Fee) What to Explore in Computer Science?
Communications & Marketing,
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Imputing unknown competitor marketing activity with a Hidden Markov Chain

, 2014
We demonstrate on a case study with two competing products at a bank how one can use a Hidden Markov Chain (HMC) to estimate missing information on a competitor's marketing activity.
Haughton, Dominique, Hua, Guangying, Jin, Danny, Lin, John, Wei, Qizhi, Zhang, Changan   +5 more
core   +2 more sources

Geometric Optimization and Mechanical Performance Enhancement of Auxetic Structures for High‐Impact Applications Through Fused Deposition Modeling

Advanced Engineering Materials, EarlyView.
This study explores the mechanical performance of three auxetic structures, identifying a re‐entrant‐star hybrid as the most effective for impact absorption. Finite element simulations and experiments demonstrate significant gains in energy absorption and flexural strength after geometric optimization. This study investigates the mechanical performance
Malik Hassan, Manjusri Misra, Alexander Bardelcik, Stefano Gregori, Amar K. Mohanty   +4 more
wiley   +1 more source

The Environment and Features of Digital Place-Based Media at Minibus Taxi Ranks as Nontraditional Advertising Media

Advances in Human-Computer Interaction
Despite the substantial growth in digital out-of-home media and the promising potential of digital place-based media, there is a limited understanding of this medium at minibus taxi ranks.
A. T. Roux, E. Wannenburg, T. V. Manetje
doaj   +1 more source

Gettysburg: Our College\u27s Magazine Fall 2018

, 2018
We Are The Champions Brooke Holechek \u2719 Back to Back Champions Table of Contents From the President Janet Morgan Riggs \u2777 History That\u27s Digital Kasey Varner \u2714 Worldwide Connections (Allison Dauner Zoller ’01) Three Join the Board of ...
Communications & Marketing,
core