Results 141 to 150 of about 118,974 (314)
"Overture, curtains, lights..." : engaging 'millennial' marketing students through business theatre
, 2008 Engaging university students of a millennial generation is a learning challenge currently facing marketing educators. In an attempt to engage millennial students and depart from the typically low-key introduction associated with the first class in many ...
Pearce, Glenn (R8371), Braithwaite, Ian
core
Agricultural and Resource Economics, 2016 The article describes the influence of labeling food-vegetable subcomplex, as part of marketing activities provide information on consumer behavior, the choice of consumers and an increase in sales of enterprises.
Anna Petrenko
doaj
Advanced Robotics Research, EarlyView.A flexible, skin‐integrated electromagnetic actuator is developed for wearable virtual/augmented reality (VR/AR) haptic systems. A tunable design model enables control over displacement and resonance frequency. The system is validated through a custom VR application with a 6 × 4 actuator array, demonstrating real‐time, spatially targeted tactile ...
Naji Tarabay +9 more
wiley +1 more source
Romanian academic marketing. Present and perspectives [PDF]
This study examines the evolution of the marketing topics in the academic curriculum of the Romanian universities. It is a historical insight into the now well developed field of study: Marketing.
Nicolae Al. POP
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Empirical Evidence for a Relationship between Business Growth and the Use of Structured Marketing Information Amongst Food and Drink SME's [PDF]
, 2011 SMEs present peculiar characteristics that make their marketing distinctive from larger companies. We suggest the lack of resources in SMEs is a barrier to effective marketing and therefore to business growth.
Fearne, Andrew, Cacciolatti, Luca
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Consensus Formation and Change are Enhanced by Neutrality
Advanced Science, EarlyView.Neutral agents are shown to enhance both the formation and overturning of consensus in collective decision‐making. A general mathematical model and experiments with locusts and humans reveal that neutrality enables robust consensus via simple interactions and accelerates consensus change by reducing effective population size.
Andrei Sontag +3 more
wiley +1 more source
The Specifics of the Sport Product and Their Implications within the Marketing Activity
In the economic sense, the term of sport product describes the sport good or service, offered to the consumer in order to satisfy his need for sport, be it spectator, viewer, active participant or sponsor.
Mihaela Constantinescu
core
STANDARDIZATION OR ADAPTATION IN COSMETICS WEBSITES MARKETING ? AN EMPIRICAL STUDY [PDF]
The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to internationalizing their business. This study focuses on the international opportunities that are present within the European markets.
Anca Constantinescu-Dobra
core
Advanced Science, EarlyView.This study presents a human Bone (and Bone Marrow)‐on‐a‐Chip model based on native human bone scaffolds and autologous cells. Dynamic perfusion and sequential cell seeding replicate the physiological bone remodeling process in vitro, enabling the long‐term culture of functional, mature bone marrow immune subpopulations.
Nina Stelzer +17 more
wiley +1 more source
Advanced Science, EarlyView.A single‐cell atlas of pancreatic ductal adenocarcinoma development reveals progressive ductal‐fibroblast‐immune crosstalk. Tumor‐derived LAMB3 drives the formation of immunosuppressive LRRC15+ fibroblasts through the ITGB1/FAK/MAPK/FOSL2 signaling. Glycolytic reprogramming upregulates LAMB3 and correlates with LRRC15+ fibroblast enrichment.
Xuqing Shi +23 more
wiley +1 more source