Results 51 to 60 of about 1,292,785 (66)
Some of the next articles are maybe not open access.
Redefining social marketing with contemporary commercial marketing definitions
Journal of Business Research, 2010Stephen Dann
exaly
Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing
Management Decision, 1997Christian Gronroos
exaly
Marketing accountability: Linking marketing actions to financial results
Journal of Business Research, 2009David W Stewart
exaly
Relationship Marketing of Services--Growing Interest, Emerging Perspectives
Journal of the Academy of Marketing Science, 1995Leonard Berry
exaly
Relationship marketing: strategic and tactical implications
Management Decision, 1996Christian Gronroos
exaly
Green marketing orientation: Conceptualization, scale development and validation
Journal of Business Research, 2017Karólos Papadas, Marylyn Carrigan
exaly
Defining Marketing: A Market‐Oriented Approach
European Journal of Marketing, 1989Christian Gronroos
exaly
The Antecedents and Consequences of Customer-Centric Marketing
Journal of the Academy of Marketing Science, 2000Arun Sharma, Jagdish Sheth
exaly
Marketing Analytics for Data-Rich Environments
Journal of Marketing, 2016Michel Wedel, P K Kannan
exaly