Results 31 to 40 of about 1,292,785 (66)

Promotion of smoking through social media : implications for social marketing

, 2014
Social marketing has been widely used to affect health-related behaviours by either creating positive images of healthy behaviours e.g. ‘eat right’ (Evans, 2008) or by focusing on negative appeals, such as those used in road-safety campaigns (Hastings ...
Soboleva, Alena (R17462), Burton, Suzan (R16012), Khan, Aila M. (R13389)   +2 more
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Studies in local marketing [PDF]

, 2004
Wie in het winkelcentrum om de hoek goed rondkijkt, zal merken dat verschillende winkels hun assortiment hebben aangepast aan de specifieke behoeften van de buurt. Veel jonge gezinnen met kinderen?
van Dijk, A., Dijk, Albert van,
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The long-term effect of marketing strategy on brand sales.

, 2010
Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and price promotion.
Mela, CF, van Heerde, Harald J., Carl F. Mela, Ataman, M. Berk, van Heerde, HJ, Mela, Carl F., Harald J. Van Heerde, Ataman, MB, M. Berk Ataman   +8 more
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Making Collaborative Marketing Plans

, 2011
Using ACRL’s Strategic Marketing for Academic and Research Libraries: Train the Trainer program as a framework, a small group of liberal arts colleges in Minnesota collaboratively planned and organized a marketing workshop.
Twait, Michelle;
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Social marketing made simple [PDF]

"Social Marketing Made Simple is a lighter version of the CDCynergy: Social Marketing edition product. This tool is based on best practice social marketing principles, and assists in developing, implementing and evaluating an effective social marketing ...

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Making Marketing Discipline More Scientific : Contesting Christian Grönroos’s “Toward a Marketing Renaissance”

This article examines Christian Grönroos’s “Toward a Marketing Renaissance: Challenging Underlying Assumptions,” offering support for the advancement of marketing as a discipline while raising several critical issues with Grönroos’s approach.
Möller, Kristian
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What does it take to get promoted in marketing academia? Understanding exceptional publication productivity in the leading marketing journals

, 2009
Due to copyright restrictions, the access to the full text of this article is only available via subscription.Institutional competition to retain and recruit marketing scholars capable of publishing in the leading marketing journals has intensified ...
David A. Griffith, Seggie, Steven Head, Steven H. Seggie, Griffith, D. A.   +3 more
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Actionable marketing knowledge: A close reading of representation, knowledge and action in market research

, 2017
This paper conceptualizes the notion of actionable marketing knowledge by investigating how market researchers produce and justify actionable recommendations for their clients.
Holmlund, Maria, Carlos Diaz Ruiz, Diaz Ruiz, Carlos, Maria Holmlund   +3 more
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Relationship marketing readiness: theoretical background and measurement directions

, 2017
PurposeThis paper aims to develop the foundation of a model for assessing relationship marketing readiness (RMR) and provide directions for such an assessment.Design/methodology/approachBased on the promise theory and service logic, the importance of the
Christian Grönroos, Grönroos, Christian   +1 more
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The critical contribution of social marketing: Theory and application

, 2003
This paper examines the symbiotic relationship between social, commercial, and critical marketing thought. Marketers seek to influence consumer behaviour. Much ill health and many social problems are caused by human behaviour. Social marketing puts these
Hastings, Gerard, Saren, Michael
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