Results 11 to 20 of about 1,292,785 (66)
Misunderstood or lacking legitimacy? [PDF]
, 2007 In spite of the rising interest in marketing within professional service firms in the last twenty years, past research has identified a reluctant acceptance and application of marketing within these organisations.
Cohen, G, Sims, D
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Emergence in marketing: an institutional and ecosystem framework [PDF]
, 2022 Many core marketing concepts (e.g., markets, relationships, customer experience, brand meaning, value) concern phenomena that are difficult to understand using linear and dyadic approaches, because they are emergent.
Nenonen, Suvi +23 more
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Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
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, 2022 Lo sviluppo delle tecnologie digitali è alla base di una profonda trasformazione delle imprese e, in particolare, del marketing. Centrale risulta essere l’impatto di tali tecnologie sull’organizzazione, nel segno di una crescente tensione verso la ...
Maria Vernuccio +2 more
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When is social marketing not social marketing?
, 2011 Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion?
Hastings, Gerard +3 more
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Market representations in industrial marketing : Could representations influence strategy? [PDF]
, 2014 A central question in industrial marketing is whether the form in which the external environment of a firm is represented influences the marketing strategy.
Diaz Ruiz, Carlos +3 more
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The Influence of Marketing Journals: A Citation Analysis of the Discipline and its Sub-areas [PDF]
, 2000 An important characteristic of journals is how influential they are in the generation and dissemination of scholarly knowledge in a discipline.We report a citation analysis of 49 marketing and marketing-related journals to assess their relative influence
Pieters, R.; id_orcid +2 more
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The internet as a relationship marketing tool - some evidence from Irish companies [PDF]
, 1999 This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi, Martin, Shane G.
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, 2012 Szanowni Czytelnicy, ostatni rok okazał się dla nas przełomowy. Po długich przygotowaniach, przeanalizowaniu dostępnych na rynku programów bibliotecznych oraz licznych konsultacjach z przedstawicielami bibliotek krakowskich uczelni podjęliśmy decyzję ...
Kopaczka, Rafał +4 more
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Emancipation, Epiphany and Resistance: On the Underimagined and Overdetermined in Critical Marketing
, 2006 The emerging area of 'critical marketing' claims that the value of importing critical social theory lies in its capacity to interrogate the basic assumptions and conventions that guide research and teaching practice and collective institutional ...
Brownlie, Douglas
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