A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations [PDF]
, 2011 This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009).
Peter S.H. Leeflang +44 more
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Biblioteczny marketing wewnętrzny w teorii i praktyce na przykładzie bibliotek województwa łódzkiego: / Mariola Antczak, Magdalena Kalińska-Kula. – Łódź : Wydawnictwo Uniwersytetu Łódzkiego, 2019. – 264 s. : il. ; 25 cm. – ISBN 978-83-8142-334-2. – ISBN 978-83-8142-335-9 [PDF]
, 2020 Biblioteczny marketing wewnętrzny w teorii i praktyce. Na przykładzie bibliotek województwa łódzkiego [Library internal marketing in theory and practice on the example of libraries of the Łódź Voivodeship] Mariola Antczak, Magdalena Kalińska--Kula ...
Wojciechowska, Maja
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Exploring new marketing opportunities: crowdsourcing and its role in strategic and marketing choices
, 2013 This paper examines the role of marketing strategies in a perspective of stronger customers involvements highlighting its evolution according to both theoretical and empirical contents.
DELLA CORTE, VALENTINA +3 more
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Biblioteczny katalog alfabetyczny : materiały bibliograficzne /
, 1975 2. Lata 1962-1972Stanowi Cz. 2 książki: Biblioteczny katalog alfabetyczny / Zofia Brasse.
Brasse, Zofia,1910-1984
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Józef Grycz’s Contribution to the Periodical Przegląd Biblioteczny (1927–1939) [PDF]
, 2011 Przegląd Biblioteczny is the oldest Polish scientific periodical devoted to library science. The article recounts the activities of Józef Grycz with relation to the establishing of the journal in 1927, and next his professional engagement in the ...
Gruszka, Zbigniew
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Event-marketing as innovative marketing communications: Reviewing the German experience [PDF]
, 2004 As a result of significant changes in their marketing environments and in consumer behaviour, marketers are confronted with the decreasing effectiveness of their classic marketing communications (Kroeber-Riel 1984) and, consequently, in need of new ways ...
Whelan, Susan, Wohlfeil, Markus
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Critical review on social marketing planning approaches [PDF]
, 2019 This paper presents the first attempt to map and critically review existing social marketing planning approaches. The discussion highlights that existing social marketing planning approaches have moved on from older product-driven models towards a more ...
Akbar, MB +5 more
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An Evaluation of Artistic Influences on Marketing Theory and Practice [PDF]
, 2009 Purpose: This paper evaluates the connections between art and marketing in order to develop enhanced insight into how art and the art world can inform marketing theory and practice.
Fillis, Ian
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I processi di vendita ed il marketing delle PMI
, 2006 Il marketing delle medie imprese leader di ...
PENCARELLI, TONINO, CIOPPI, MARCO
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Buyers' marketing in an electronic environment
, 2006 Earlier marketing literature had been attentive to both sellers’ and buyers’ facilitation of exchanges, whereas contemporary marketing works focuses on the former. However, information technology has significantly enabled business buyers and consumers to
Hu, Jonathon
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