Technology-driven online marketing performance measurement: lessons from affiliate marketing [PDF]
, 2014 Although the measurement of offline and online marketing is extensively researched, the literature on online performance measurement still has a number of limitations such as slow theory advancement and predominance of technology- and practitioner-driven
Bowie, David +2 more
core +1 more source
Implementation of effective distribution channels in the marketing of traditional rubber plantation in Tambang District, Kampar Regency, Riau [PDF]
E3S Web of Conferences, 2023 Rubber marketing carried out by rubber farmers still involves several related institutions or does not sell rubber directly to factories so it provides several marketing channels for rubber in Tambang District.
Khaswarina Shorea +3 more
doaj +1 more source
Sepa, 2019 Arabica and robusta coffees as the agricultural commodities are cultivated in Pakem sub-district, Bondowoso regency. One of the companies processing arabica and robusta coffees in Bondowoso is Lereng Tancak Kembar agroindustry.
Dinda Dara Ardila +2 more
doaj +1 more source
Ouverture de ‘Marketing Channels and Global Markets’ [PDF]
Symphonya. Emerging Issues in Management, 2010 An over-supply condition and the global markets favour a ‘widespread selectivity’ of consumption, and they require, on the one hand, new rules for competition between manufacturers, and on the other, they also stimulate new marketing channels strategies, as an economic and relational entity as a whole.
Brondoni, Silvio M., Musso, Fabio
openaire +5 more sources
ANALISIS STRUKTUR, PERILAKU, PENAMPILAN PASAR DAN EFISIENSI PEMASARAN KEDELAI DI KABUPATEN WONOGIRI
Sepa, 2021 Expecial problems in agrobusiness is marketing system. Understanding of existing marketing system guarantee succecting agrobusiness pass marketing strategy. In this research analysis area ratio concentration (Kr), marketing channel, marketing margin (MP),
Eko Murniyanto, G Santoso, Suroto Suroto
doaj +1 more source
Do Offline and Online Marketing Go Hand in Hand?:Cross-channel and Synergy Effects of Direct Mailing and Display Advertising [PDF]
, 2020 Despite the rise of digital, direct mailing as a marketing communication tool remains relevant and widely applied in practice. Nevertheless, research into the effectiveness of direct mailing in the online environment is scant.
Lesscher, Lisan +6 more
core +2 more sources
Analisis Pemasaran Kelapa di Kecamatan Tanjung Tiram Kabupaten Batubara
Jurnal Agrica, 2018 Tanjung Tiram District is the central areas and the potential for development of coconut commodities because of the natural conditions. The purpose of the study was to determine the coconut marketing channel system, to know the marketing margin on each ...
Rahmadani Eldiyus +2 more
doaj +1 more source
ANALYSIS OF THE CHANNEL AND MARKETING EFFICIENCY OF LADY FINGER BANANA FARMING IN ARISAN GADING VILLAGE, SOUTH INDRALAYA SUBDISTRICT OF OGAN ILIR DISTRICT, INDONESIA [PDF]
Russian Journal of Agricultural and Socio-Economic Sciences, 2019 Banana is a horticulture commodity that can grow in various types of land. Banana production and cultivation also do not require large capital. People cultivate bananas with various planting systems such as intercropping, monoculture, mixed plants, or as
Mulyana E.
doaj +1 more source
Sepa, 2021 This study aimed to analyze the pineapple supply chain's performance and efficiency in Tangkit Baru Village, Sungai Gelam District, Muaro Jambi Regency. The data used in the study was primary data, obtained from direct interviews using questionnaires to ...
Mirawati Yanita, Ira Wahyuni
doaj +1 more source
Sales promotions and channel coordination [PDF]
, 2009 Consumer sales promotions are usually the result of the decisions of two marketing channel parties, the manufacturer and the retailer. In making these decisions, each party normally follows its own interest: i.e. maximizes its own profit.
Wierenga, B. +7 more
core +1 more source