Results 1 to 10 of about 23,304 (162)

MARKETING CHANNELS [PDF]

open access: yesJournal of Process Management and New Technologies, 2014
Marketing channel is a set of entities and institutions, completion of distribution and marketing activities, attend the efficient and effective networking of producers and consumers.
Ljiljana Stošić Mihajlović
doaj   +1 more source

Marketing Efficiency and Marketing Channel Choice assessment of Manggo Fruit [PDF]

open access: yesE3S Web of Conferences, 2021
This study aims at evaluating the marketing effectiveness and added value of mangoes in Majalengka Regency using: (a) describe the marketing channels, (b) marketing function, and (c) to analyze the marketing efficiency.
Ganda Sukmaya Syahrul, Jakiyah Ulpah
doaj   +1 more source

Implementation of effective distribution channels in the marketing of traditional rubber plantation in Tambang District, Kampar Regency, Riau [PDF]

open access: yesE3S Web of Conferences, 2023
Rubber marketing carried out by rubber farmers still involves several related institutions or does not sell rubber directly to factories so it provides several marketing channels for rubber in Tambang District.
Khaswarina Shorea   +3 more
doaj   +1 more source

Marketing Analysis of Lemongrass (Cymbopogon citratus) in Cialam Jaya Village, South Konawe District

open access: yesJurnal Social Economic of Agriculture, 2023
Costs of marketing and the length of marketing channels will influence the marketing margin. This research aims to determine the marketing channels for lemongrass, marketing margins, and efficiency of the marketing channels for lemongrass. A quantitative
Waode Sri Muliani   +2 more
doaj   +1 more source

Navigating New Marketing Technologies, Channels and Metrics [PDF]

open access: yesManaging Global Transitions, 2018
The goal of this paper is to analyse the advantages of today’s marketing technologies, marketing channels and marketing metrics and to identify the difficulties which companies face in navigating them.
Petra Leonora Cvitanovic
doaj   +1 more source

The factors affecting the marketing channel selection in sheep farming: A Turkish case study

open access: yesNew Medit, 2021
This study was conducted to determine sheep farmers’ selection of marketing channels in livestock sales and the factors affecting their choices. The research data were generated from the survey data of 53 enterprises selected via simple random sampling ...
FERHAN KAYGISIZ, FİLİZ AKDAĞ
doaj   +1 more source

Can Family Farmers Thrive in Commodity Markets? Quantitative Evidence on the Heterogeneity in Long Agribusiness Supply Chains

open access: yesLogistics, 2022
Background: Family farmers’ participation in marketing channels has prompted debates on the types of market best suited to this type of farmer. Commodity production by rural communities and the role of agribusiness long marketing channels for family ...
Thiago de Carvalho Verano   +2 more
doaj   +1 more source

SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI

open access: yesJurnal Belantara, 2020
Durian is a plant that has high production potential planted by farmers in Sidodadi Village with agroforestry patterns. This production potential can provide benefits for farmers if they are able to be marketed efficiently. The purpose of this study was
Ari Yudha Prasetya   +2 more
doaj   +5 more sources

Analisis Tataniaga Cabai Merah Dan Tomat Di Pasar Penampungan Kota Medan

open access: yesJurnal Agrica, 2018
This study aims to determine the types of marketing channels, marketing function in each channel marketing, marketing costs, share margins and prices spread on each channel as well the level of marketing efficiency in the red pepper and tomato Shelter ...
Osman Manalu   +2 more
doaj   +1 more source

Ouverture de ‘Marketing Channels and Global Markets’ [PDF]

open access: yesSymphonya. Emerging Issues in Management, 2010
An over-supply condition and the global markets favour a ‘widespread selectivity’ of consumption, and they require, on the one hand, new rules for competition between manufacturers, and on the other, they also stimulate new marketing channels strategies, as an economic and relational entity as a whole.
Brondoni, Silvio M., Musso, Fabio
openaire   +5 more sources

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