Marketing Efficiency and Marketing Channel Choice assessment of Manggo Fruit [PDF]
This study aims at evaluating the marketing effectiveness and added value of mangoes in Majalengka Regency using: (a) describe the marketing channels, (b) marketing function, and (c) to analyze the marketing efficiency.
Ganda Sukmaya Syahrul, Jakiyah Ulpah
doaj +1 more source
Implementation of effective distribution channels in the marketing of traditional rubber plantation in Tambang District, Kampar Regency, Riau [PDF]
Rubber marketing carried out by rubber farmers still involves several related institutions or does not sell rubber directly to factories so it provides several marketing channels for rubber in Tambang District.
Khaswarina Shorea +3 more
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Marketing Analysis of Lemongrass (Cymbopogon citratus) in Cialam Jaya Village, South Konawe District
Costs of marketing and the length of marketing channels will influence the marketing margin. This research aims to determine the marketing channels for lemongrass, marketing margins, and efficiency of the marketing channels for lemongrass. A quantitative
Waode Sri Muliani +2 more
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Navigating New Marketing Technologies, Channels and Metrics [PDF]
The goal of this paper is to analyse the advantages of today’s marketing technologies, marketing channels and marketing metrics and to identify the difficulties which companies face in navigating them.
Petra Leonora Cvitanovic
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Background: Family farmers’ participation in marketing channels has prompted debates on the types of market best suited to this type of farmer. Commodity production by rural communities and the role of agribusiness long marketing channels for family ...
Thiago de Carvalho Verano +2 more
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The factors affecting the marketing channel selection in sheep farming: A Turkish case study
This study was conducted to determine sheep farmers’ selection of marketing channels in livestock sales and the factors affecting their choices. The research data were generated from the survey data of 53 enterprises selected via simple random sampling ...
FERHAN KAYGISIZ, FİLİZ AKDAĞ
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Analisis Tataniaga Cabai Merah Dan Tomat Di Pasar Penampungan Kota Medan
This study aims to determine the types of marketing channels, marketing function in each channel marketing, marketing costs, share margins and prices spread on each channel as well the level of marketing efficiency in the red pepper and tomato Shelter ...
Osman Manalu +2 more
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ANALYSIS OF PIGS’ MARKET PERFORMANCE IN THE MAINLAND OF EAST FLORES REGENCY, INDONESIA
Several patterns of pig marketing channels were found on the Mainland of East Flores Regency (MEFR) which had an impact on transaction costs, farmers' share, marketing margins, and marketing efficiency.
Hayon A.D. +3 more
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Marketing Efficiency of Environmentally Friendly Shallot in Bantul Regency with the Calkin and Wang Concept [PDF]
Farmers in Bantul Regency, specifically in Selopamioro Village, have adopted an environmentally friendly shallot cultivation system that minimizes the use of synthetic pesticides.
Kamardiani Diah Rina, Apriani Fanindya
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This research was conducted with the purpose to : (1) calculate farm income of broccoli, (2) investigate marketing channels of broccoli and (3) calculate its marketing margin.
Denny Wijaya +2 more
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