Results 1 to 10 of about 60,433 (164)

Switching costs, customer satisfaction, and their impact on marketing ethics of medical schemes in South Africa: An enlightened marketing perspective

open access: yesCogent Business & Management, 2020
The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened marketing philosophy concepts, measures the effects of
Thabang Excellent Mofokeng
doaj   +2 more sources

Stock market participation in less developed countries: a perception-based evidence from Uganda

open access: yesCogent Business & Management, 2022
This study aims to examine the contribution of participation costs (floatation costs, compliance costs and marketing costs) to stock market participation using evidence from Uganda—a developing country.
Zainabu Tumwebaze   +4 more
doaj   +1 more source

How does who-you-sell-to affect your extent of market participation? evidence from smallholder maize farmers in Northern Ghana

open access: yesCogent Economics & Finance, 2023
This study examines the effect of marketing channel choice on the extent of market participation, with the goal of helping farm managers and policymakers to identify ways of enhancing market participation outcomes.
Agness Mzyece   +5 more
doaj   +1 more source

Market structure and the cost of capital [PDF]

open access: yesEconomic Modelling, 2013
Abstract We contribute to the finance literature in two main ways. First, we present a theoretical capital asset pricing model (CAPM) to price assets in different market structures. Second, we use our model to analyze whether when markets are partially segmented using the local or the global CAPM yields significant errors in the estimation of the ...
Mohamed El Hedi Arouri   +4 more
openaire   +6 more sources

Economic essence of costs on marketing communications of enterprises

open access: yesЕкономіка, управління та адміністрування, 2023
Marketing communications is an important factor in effective strategic management of the enterprise. It becomes even more relevant in the conditions of market relations, developed competition, orientation of the enterprise to the needs of the consumer ...
V.V.
doaj   +1 more source

SALURAN DAN MARGIN PEMASARAN DURIAN HASIL AGROFORESTRI DI DESA SIDODADI

open access: yesJurnal Belantara, 2020
Durian is a plant that has high production potential planted by farmers in Sidodadi Village with agroforestry patterns. This production potential can provide benefits for farmers if they are able to be marketed efficiently. The purpose of this study was
Ari Yudha Prasetya   +2 more
doaj   +5 more sources

To market, to market: Corporatisation, privatisation and hospital costs [PDF]

open access: yesAustralian Health Review, 1997
The Australian political arena echoes with calls for the privatisation of health careinstitutions, the contracting-out of health care services and the introduction of variousmarketing strategies into hospital management. These calls are justified by assertingthat the market, rather than the public sector, can provide better services ...
K, White, F, Collyer
openaire   +2 more sources

Market Implied Costs of Bankruptcy [PDF]

open access: yesSSRN Electronic Journal, 2013
This paper examines bankruptcy costs using market prices of equity and put options during the financial crisis. Our approach avoids the usual selection bias and does not require the optimal tradeoff theory of capital structure to hold. We therefore can test this theory and we find strong support.
Reindl, Johann   +2 more
openaire   +4 more sources

Competitive Insurance Markets with Unbounded Cost [PDF]

open access: yesSSRN Electronic Journal, 2020
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Yehuda John Levy, Andre Veiga
openaire   +3 more sources

An optimisation model for the marketing programmes of companies

open access: yesBusiness: Theory and Practice, 2013
The article describes the current situation in forming the marketing programmes of companies – an increase in the extent of organisation marketing dictates the need for applying optimisation methods.
Juozas Bivainis, Irena Daukševičiūtė
doaj   +1 more source

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