Problemy pomiaru rezultatów działań marketingowych
Prezentowany artykuł dotyczy problemów badania efektywności działań marketingowych. W tym celu należy więc określić koszty przedsięwzięć marketingowych oraz osiągane przychody z tytułu realizacji tych przedsięwzięć.
Wojciech Grzegorczyk
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The economics of marketing the apricot crop and measuring marketing efficiency and the factors affecting it in Salah al-Din - Al-Alam District as a model for the 2022 production season [PDF]
The high marketing margin and low marketing efficiency of apricots in Salah al-Din Governorate was the main goal of studying this crop, as well as estimating marketing costs and measuring marketing efficiency. A random sample was chosen in this research,
Firas Rahim
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Subject and purpose of work: The study aims to analyse the existing marketing system along with marketing channels, costs, margins, and marketing efficiency.
Rani Sumista, Lal Choote, Kait Rohtas
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Marketing and logistics – two sides of customer/consumer satisfaction [PDF]
Marketing and logistics are closely linked and represent a single complex that contributes to meeting needs. The marketing component is focused on determining the need itself, so what consumers want, and the logistics component gives an answer to the ...
Mehmedov M.
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Analisis Pemasaran Tandan Buah Segar Kelapa Sawit Kecamatan Putri Hijau, Kabupaten Bengkulu Utara
The sale of fresh fruit bunches in Putri Hijau sub-district has variety of marketing channels from farmers to consumers. The diversity of marketing channels should result in differences in the price levels received by farmers and the costs incurred by ...
Eko Sumartono +3 more
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Regulatory Costs and Market Power
Industry concentration and markups in the US have been rising over the last 3- 4 decades. However, the causes remain largely unknown. This paper uses machine learning on regulatory documents to construct a novel dataset on compliance costs to examine the effect of regulations on market power. The dataset is comprehensive and consists of all significant
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Marketing efficiency of olive in South Sinai governorate [PDF]
Olive is considered the main crop that is cultivated in South Sinai Governorate. Despite this importance, it is noted that there are deficiencies in the marketing system of olive in South Sinai Governorate.
Rabab El Khateb
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Penerapan Digital Marketing Bagi Pemasaran Produk Kelompok Pemberdayaan Kesejahteraan Keluarga
The transformation of digital technology has affected the world of marketing, which directly helps MSMEs in increasing the effectiveness of business operations.
Adhi Pradiptya +2 more
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Transaction Costs in Housing Markets [PDF]
We review the literature on the effect of monetary transaction costs (e.g., stamp duties) in the ownership market, as well as nonmonetary transaction costs due to regulation in the rental market on residential moving behaviour ...
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Methods for measuring the effectiveness of marketing expenditure items for foreign economic activity
Marketing expenses are one of the most important parts of the costs of enterprises’ activities in the implementation of foreign economic activities. However, in the conditions of a changing market environment, unstable demand and the search for ways to ...
K.O. Blyzniuk
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