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Marketing Channel Recommendations in Banking
2021 Second International Conference on Intelligent Data Science Technologies and Applications (IDSTA), 2021Aqeel Mohammed +3 more
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1995
Where our customers buy our products is logically determined by the outlets at which those products are made available. Typically, many companies will not give too much attention to the question of channel choice; it is not seen as being a variable in the marketing mix.
Martin Christopher, Malcolm McDonald
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Where our customers buy our products is logically determined by the outlets at which those products are made available. Typically, many companies will not give too much attention to the question of channel choice; it is not seen as being a variable in the marketing mix.
Martin Christopher, Malcolm McDonald
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2002
Will man sich systematisch mit Multi-Channel Marketing auseinandersetzen, so ist zunachst zu klaren, wofur „Multi-Channel“ steht. Multi-Channel beschreibt die synergetische Vernetzung mehrerer Marketing-Kanale mit dem Ziel der Leistungserbringung sowie zum Aufbau und zur Pflege von Kundenbeziehungen.
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Will man sich systematisch mit Multi-Channel Marketing auseinandersetzen, so ist zunachst zu klaren, wofur „Multi-Channel“ steht. Multi-Channel beschreibt die synergetische Vernetzung mehrerer Marketing-Kanale mit dem Ziel der Leistungserbringung sowie zum Aufbau und zur Pflege von Kundenbeziehungen.
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1973
Reprinted from The Marketing and Transportation Situation • May ...
Rogers, George B., Rogers, George B.
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Reprinted from The Marketing and Transportation Situation • May ...
Rogers, George B., Rogers, George B.
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THE ACCOUNTANT AND MARKETING CHANNELS.
The Accounting Review, 1963Abstract The ability and willingness of wholesalers and retailers to buy, stock, sell, and deliver the product of a manufacturer has a significant and obvious effect on the profit of every firm that is involved in the transactions. Equally significant, but perhaps less obvious, is the view that decisions frequently must be made by the
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