Results 221 to 230 of about 2,144,119 (241)

Omni-channel marketing strategy in the digital platform era

Journal of Business Research, 2023
Tsan-Ming Choi
exaly  

A Systematic Review of E-Cigarette Marketing Communication: Messages, Communication Channels, and Strategies

International Journal of Environmental Research and Public Health, 2022
Pamela M Ling, Joanne Chen Lyu, Nan Jiang   +2 more
exaly  

The Evolution of Marketing Channels: Trends and Research Directions

Journal of Retailing, 2015
Shankar Ganesan, Stefan Worm, Robert W. Palmatier   +2 more
exaly  

The Role of Trust and Co‐operation in Marketing Channels: A Preliminary Study

European Journal of Marketing, 1989
Ian Wilkinson, Louise Young
exaly  

On the coordination of dynamic marketing channels and two-part tariffs

Automatica, 2008
Georges Zaccour
exaly  

Consumer response to marketing channels: A demand-based approach

Journal of Marketing Channels, 2020
Peter Andersen, Fei L Weisstein
exaly  

Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda

Journal of Research in Interactive Marketing, 2017
Victor Barger, James W Peltier
exaly  

Marketing channel relationships in China: A review and integration with an institution-based perspective

Journal of Business Research, 2013
Jeff Wang
exaly  

The choice of marketing channel and farm profitability: Empirical evidence from small farmers

Agribusiness, 2020
Hung-Hao Chang
exaly