Results 131 to 140 of about 1,212,784 (297)

Biased by Design? Evaluating Bias and Behavioral Diversity in LLM Annotation of Real-World and Synthetic Hotel Reviews

open access: yesAI
As large language models (LLMs) gain traction among researchers and practitioners, particularly in digital marketing for tasks such as customer feedback analysis and automated communication, concerns remain about the reliability and consistency of their ...
Maria C. Voutsa   +2 more
doaj   +1 more source

Maintaining a Healthy Equity Structure: A Policy Change at Producers Cooperative Association [PDF]

open access: yes
board of directors, cooperative, retains, Demand and Price Analysis, Marketing, Teaching/Communication/Extension/Profession,
Park, John L., Siebert, John W.
core   +1 more source

PELAKSANAAN BAURAN KOMUNIKASI PEMASARAN PADA PT. EXCELCOMINDO PRATAMA UNTUK MENINGKATKAN PELANGGAN (Studi Pada PT. EXCELCOMINDO PRATAMA Cabang Bondowoso) [PDF]

open access: yes, 2009
The more rapidly the field of telecommunications competition, and the emergence of the companies engaged in the same field makes PT. Exelcomindo Pratama must compete in the capture market share.
Ratih, Triana
core  

The impact of the Russia–Ukraine war on stock prices, profits and perceptions in the food supply chain

open access: yesAgribusiness, EarlyView.
Abstract The Russian invasion of Ukraine in February 2022 had profound consequences for the global economy. As both countries are major commodity exporters, the food value chain was also affected. This study investigates the impact of the invasion on stock prices, profitability and sentiments of agribusinesses along the food supply chain by using an ...
Julia Höhler   +2 more
wiley   +1 more source

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

open access: yesAgribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin   +1 more
wiley   +1 more source

The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA [PDF]

open access: yes
In this paper we discuss the strategic importance of communication and Intranet for theItalian Small and Medium Enterprise (SMEs). We analyse the case of Fornari SpA, an Italian medium size clothing and shoes manufacturer that uses internet as a ...
Andrea Buratti, Marco Cioppi
core  

PENGARUH BAURAN KOMUNIKASI PEMASARAN TERHADAP MINAT MENABUNG DI BANK Study Pada Nasabah Di Bank BNI Cabang Tuban [PDF]

open access: yes, 2009
The research based on phenomena existed about the importance of marketing strategy of a company to show how company and its product could help the customer to reveal their problems.
Melinda, Melinda
core  

Do outgrower schemes enhance technology adoption and productivity? Evidence from maize farmers in Northern Ghana

open access: yesAgribusiness, EarlyView.
Abstract Nucleus outgrower schemes are contractual arrangements where well‐resourced large‐scale farmers (nucleus farmers) are empowered by development support agencies to take charge of smallholder farmers, by providing them with market access and the necessary training on agronomic practices and farm inputs for production.
Dominic Tasila Konja, Awudu Abdulai
wiley   +1 more source

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

open access: yesAgribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó   +3 more
wiley   +1 more source

Integrated communication in the client-bank relationship [PDF]

open access: yes
In a time of globalization and ongoing evolution towards the new economy, the Romanian banking sector is obligated to adapt to these changing conditions as well as to impose its own new rules.
Irina Bena
core  

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