Results 171 to 180 of about 5,753,621 (197)

The role of digital channels in industrial marketing communications

Journal of Business and Industrial Marketing, 2015
Pauliina Ulkuniemi, Heikki Karjaluoto
exaly  

Communication in markets

Economics Letters, 1983
openaire   +1 more source

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International Journal of Information Management, 2014
Audrey Laing, Jo Royle
exaly  

Globally integrated marketing communications

Journal of Marketing Communications, 1996
Andreas F Grein, Stephen J Gould
exaly  

Effects of the internet on the marketing communication of service companies

Journal of Services Marketing, 2005
Stefan Lagrosen
exaly  

A Pilot Study Testing Aspects of the Integrated Marketing Communications Concept

Journal of Marketing Communications, 2005
John McGrath
exaly  

Integrated marketing communication

openaire   +1 more source

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation

European Journal of Marketing, 2006
John M T Balmer
exaly  

Community Marketing

2010
Colin Shaw, Qaalfa Dibeehi, Steven Walden   +2 more
openaire   +1 more source

Marketing communications

2004
De Pelsmacker, Patrick, Geuens, Maggie, van den Bergh, Joeri   +2 more
openaire   +6 more sources