Results 171 to 180 of about 56,972 (214)

Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence

Journal of Business Research, 2020
Luciano Ciravegna, Silvia L Martin, Rajshekhar G Javalgi   +2 more
exaly  

Hospital Marketing Communications

Hospital Topics, 1980
openaire   +2 more sources

The relationship marketing process: communication, interaction, dialogue, value

Journal of Business and Industrial Marketing, 2004
Christian Gronroos
exaly  

Marketing Communications

1991
openaire   +1 more source

Marketing Communications and Marketing Communications Plans

2010
openaire   +1 more source

Markets, “Communities” and Nostalgia

2016
Christian Karner, Bernhard Weicht
openaire   +1 more source

Patterns of Communication Among Marketing, Engineering and Manufacturing—A Comparison Between Two New Product Teams

Management Science, 1992
John R Hauser, Abbie Griffin
exaly  

Transitioning marketing communication into the twenty-first century

Journal of Marketing Communications, 1998
Don E Schultz
exaly  

Communication-in-use: customer-integrated marketing communication

European Journal of Marketing, 2017
Åke Finne
exaly  

The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries

International Journal of Information Management, 2014
Audrey Laing, Jo Royle
exaly