Results 201 to 210 of about 60,720 (252)

Digital marketing by big bubble tea brands in China in 2023: a content analysis. [PDF]

Public Health Nutr
Wang L, Liyanapathirana NN, Martino F, Wu JY, Ren M, Backholer K.   +5 more
europepmc   +1 more source

Hidden Persuasion: Big Alcohol's Tactics on Social Media. [PDF]

Drug Alcohol Rev
McLellan G, Lyons A, Sciascia A, Nicholls R, Maani N, Huckle T.   +5 more
europepmc   +1 more source

Prescription Drug Promotion by Social Media Influencers: A Systematic Scoping Review.

JAMA Netw Open
Gell S, Dave S, Willis E, Vitale EJ, Woloshin S, Heiss R.   +5 more
europepmc   +1 more source

Exploring Adult Orthodontic Trends on Instagram: A Cross-Sectional Pilot Study of Content, Engagement, and Perceptions. [PDF]

Int J Dent
Jathanna RV, Jathanna VR, Bangera R.
europepmc   +1 more source

Marketing communication

, 2017
openaire   +1 more source

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Marketing communications

2022
This chapter highlights marketing communications (marcoms). Marcoms primarily operate in four areas: advertising, direct marketing, public relations (PR), and sales promotions, which can be used in marketing strategy either singularly or holistically with IMC (integrated marcoms).
Douglas West, John Ford, Essam Ibrahim, Matteo Montecchi   +3 more
  +4 more sources

Marketing Communications

Fully revised and updated, this text acknowledges that the most important task faced by any marketing communications practitioner is to identify and select an optimum promotions mix to help achieve an organisation’s business objectives.
Babak Taheri, Hamid Shaker
  +4 more sources