Results 211 to 220 of about 62,435 (263)
Some of the next articles are maybe not open access.
Journal of Marketing Communications, 2009
Using as a starting-point the model of integrated marketing communication (IMC), which is based on the tenet that the company integrates the marketing message conveyed to the consumer, this paper switches the focus by highlighting the consumer's message integration.
Åke Finne
exaly +2 more sources
Using as a starting-point the model of integrated marketing communication (IMC), which is based on the tenet that the company integrates the marketing message conveyed to the consumer, this paper switches the focus by highlighting the consumer's message integration.
Åke Finne
exaly +2 more sources
The communications market in Poland
IEEE Communications Magazine, 2000This article presents the current status of the communication market in Poland sector by sector, including fixed and mobile telephony, Internet, and cable and digital television. The sectors are analyzed from different perspectives: overall growth measured in both capital invested as well as the number of subscribers connected, privatization processes,
Zdzislaw Papir, Pawel Oleszak
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The State, the MARKETS, and the Community
2023Abstract Markets matter. A society needs well-functioning, competitive markets to enable it to efficiently produce, buy and sell, and consume goods and services. These in turn generate economic growth, expand opportunities for citizens and enhance prosperity.
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Communication: A Marketing Tool
Work, 1994Good communication can be the most effective therapeutic and marketing tool used within an industrial rehabilitation program. Effective communication among professionals is a key way to establish and maintain an atmosphere of professional cohesiveness (Osborne and Courts, 1991). The benefits of good communication are numerous. Strong treatment planning,
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A Reader in Marketing Communications
European Journal of Marketing, 2006Book ...
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2020
The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
openaire +1 more source
The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
openaire +1 more source
Revisiting integrated marketing communication (IMC): a scale to assess IMC in higher education (HE)
Journal of Marketing for Higher Education, 2021Janire Gordon-Isasi, Lorea Narvaiza
exaly
Marketing and communication technology: Paradoxes and dialogics
Consumption Markets & Culture, 2000openaire +3 more sources