Results 211 to 220 of about 60,720 (252)
Some of the next articles are maybe not open access.
2020
The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
openaire +1 more source
The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise ...
openaire +1 more source
Qualitative Market Research: An International Journal, 2002
David W. Stewart, Michael A. Kamins
openaire +2 more sources
David W. Stewart, Michael A. Kamins
openaire +2 more sources
1998
In this paper author specified dinamic business environment, products quality and customer's satisfaction such a important factors of marketing communication. Very dinamic development of a graphic technologies, globalization and a fast information flow transform customer into the demanding partner which expects communication based on quality and trust.
openaire +1 more source
In this paper author specified dinamic business environment, products quality and customer's satisfaction such a important factors of marketing communication. Very dinamic development of a graphic technologies, globalization and a fast information flow transform customer into the demanding partner which expects communication based on quality and trust.
openaire +1 more source