Results 131 to 140 of about 39,642 (267)

Influencer Marketing in Rural Tourism: Enhancing Destination Image and Encouraging Homestay Choices. [PDF]

F1000Res
Chauhan R, Shaktan A, Shukla A, Khunsathitchai K, Yadav N, Savanurmath J.   +5 more
europepmc   +1 more source

U.S. Consumer Preferences for Cage‐Free Eggs and Hen Housing Policies

Agribusiness, EarlyView.
ABSTRACT Farm animal welfare (FAW) continues to be a divisive issue in the egg industry. In the United States, 10 states and most major retailers have implemented policies or voluntary pledges to transition to 100% cage‐free egg sales. We use best‐worst scaling and discrete choice experiments to evaluate U.S.
Vincenzina Caputo, Aaron J. Staples, Jayson L. Lusk, Glynn T. Tonsor   +3 more
wiley   +1 more source

Predictive Modeling of Tourist Satisfaction Based on Service Marketing Mix Elements Using Machine Learning Techniques. [PDF]

ScientificWorldJournal
Hoque MN, Jannat SN, Arafat Y, Miah MM.
europepmc   +1 more source

The Role of Actual and Purported Origin in e‐Commerce Wine Pricing: Evidence From Italian and French Names on Labels

Agribusiness, EarlyView.
ABSTRACT The origin of a product, if associated with good quality, can contribute to building a positive collective reputation, leading to a potential price premium. However, it is conceivable that a producer markets a product by evoking symbols, images, words, and values typical of places other than where it was designed or produced, creating a ...
Annalisa Caloffi, Amir Maghssudipour, Gianluca Stefani   +2 more
wiley   +1 more source

Social media marketing and digital influence for visitor flow management in sustainable heritage tourism. [PDF]

Sci Rep
Shen C.
europepmc   +1 more source

Assessing Haitian Consumers' Willingness to Pay a Premium for Aflatoxin‐Compliant Peanut Butter in the Informal Market

Agribusiness, EarlyView.
ABSTRACT Market‐based solutions are increasingly tested to address aflatoxin issues in peanuts in developing countries. Although previous studies have found that Haitian grocery store shoppers are willing to pay a 21% premium for peanut butter with levels of aflatoxin that meet international standards, no information is available for the much larger ...
Phendy Jacques, Stevens Azima, Maurice Doyon   +2 more
wiley   +1 more source

Marketing Cultural en Facebook e Instagram

Revista Enfoques de la Comunicación
El marketing cultural digital se ha consolidado como una estrategia para fortalecer la visibilidad de los eventos artísticos y generar vínculos simbólicos con los públicos.
Luisana Naevi Azuero Guzmán, Carlos Antonio Granda Cruz, Franklin Gustavo Santín Picoita   +2 more
doaj  

Gender dynamics in local organizations: enhancing community participation for sustainable rural development in Indonesia. [PDF]

Front Sociol
Amandaria R, Darma R, Tamrin S, Rahmadanih R, Untari U.   +4 more
europepmc   +1 more source

Enhancing Sustainability Label Effectiveness Through Logo Design Modification: An Analysis of the EU Green Leaf Logo

Agribusiness, EarlyView.
ABSTRACT Sustainability labels can help support consumers select more socially and environmentally friendly options, thereby enhancing returns for conscientious producers and promoting the transition to a more sustainable food system. However, consumer confusion regarding labels' meaning undermines their effectiveness.
Monika Hartmann, Ching‐Hua Yeh, Matthew Gorton, Barbara Tocco, Áron Török   +4 more
wiley   +1 more source

Review on Event Tourism Research: Understanding Social and Conceptual Structures, Identifying Current and Future Trends

گردشگری و اوقات فراغت
Tourism events, in addition to aiding destination marketing, can bring about numerous positive economic implications for destinations and tourism businesses.
mostafa esmaiili , Mahdiye Bod
doaj