Results 281 to 290 of about 1,130,593 (313)

Socio‐cultural retailing: what can retail marketing learn from this interdisciplinary field?

International Journal of Quality and Service Sciences, 2013
Christian Fuentes, Johan Hagberg
exaly  

The Effect of Cultural Distance on International Marketing Strategy: A Comparison of Cultural Distance and Managerial Perception Measures

Journal of Global Marketing, 2011
Tae Won Moon
exaly  

Cultural Event as a Territorial Marketing Tool: The Case of the Ravello Festival on the Italian Amalfi Coast

Journal of Hospitality Marketing and Management, 2011
Piera Buonincontri
exaly  

The culture of markets

Choice Reviews Online, 2012
openaire   +1 more source

Marketing expense and financial performance in arts and cultural organizations

International Journal of Nonprofit and Voluntary Sector Marketing, 2018
Hyunjung Lee
exaly  

Marketing Culture:

2017
openaire   +1 more source

On Cultural Markets

New Left Review, 2002
openaire   +1 more source

A Cross-Cultural Perspective of Marketing Departments’ Influence Tactics

Journal of International Marketing, 2011
Andreas Engelen, Malte Brettel
exaly  

Cultural Marketing

Felipe Korzenny, Sindy Chapa, Betty Ann Korzenny   +2 more
openaire   +1 more source

Cultural capital and strategic social marketing orientations

Journal of Social Marketing, 2014
Tanja Kamin
exaly