Results 41 to 50 of about 1,120,895 (312)

O marketing cultural como elemento de diferenciação: o case “bradesco - espetáculo como mensagem”

Signos do Consumo, 2013
Propõe-se neste artigo uma pesquisa bibliográfica com a apresentação de conceitos e definições sobre o tema marketing cultural com vistas à comunicação organizacional.
Flavi Ferreira Lisboa Filho, Julia Munareto Leal   +1 more
doaj  

Visitors to the city of Évora: Who are they? [PDF]

, 2013
Nowadays, driven by multiple factors, tourist demand presents patterned behaviour which is subdivided into several typologies according to destination, product consumed and visitor profile features. In the case of cultural tourism, a good example is that
Borges, Maria do Rosário, Marujo, Noémi, Serra, Jaime Manuel   +2 more
core  

Culture and Marketing

Japan Marketing Journal, 2023
Culture is one of the key concepts in marketing and consumer behavior research. The relationship between culture and marketing is diverse: not only does culture influence marketing activities and consumer behavior, but marketing also creates culture/subculture and companies sell cultural contents and use culture in their marketing activities.
openaire   +2 more sources

A Bespoke Programmable Interpenetrating Elastomer Network Composite Laryngeal Stent for Expedited Paediatric Laryngotracheal Reconstruction

Advanced Functional Materials, EarlyView.
A programmable interpenetrating double‐network architecture, created via 3D‐TIPS printing and resin infusion, synergistically combines thermoplastic and thermosetting elastomers to balance structural rigidity and surface softness—crucial for paediatric laryngeal stents.
Elizabeth F. Maughan, Lei Wu, Dong Zhang, Linxiao Wu, Graca Ferreira Vaz Pinto Mendes, Wanqiao J. Tu, Heping Ma, Toby J. Proctor, Colin R. Butler, Thomas Kjærgaard, Mark W. Lowdell, Martin A. Birchall, Robert E. Hynds, Richard Hewitt, Wenhui Song   +14 more
wiley   +1 more source

Patrocínio e mecenato: ferramentas de enorme potencial para as empresas

RAE: Revista de Administração de Empresas, 1996
O Marketing apoiado em atividade de patrocínio e mecenato surge como uma nova tendência da mídia. Esteartigo busca compreender as especificidades e similitudes dessas novas "ferromentos". além de discutir os maiores desafios a elas associados.
Ana Carla Fonseca Reis, Rubens da Costa Santos   +1 more
doaj  

MARKETING – A WAY TO INCREASE THE VALUE OF THE PERFORMING ARTS [PDF]

Management & Marketing, 2015
Several studies have focused on the marketing mix of goods, but it shouldn’t be neglected that services, through its characteristics, cause major problems for marketers, when adopting appropriate marketing strategies.
Claudia Maria CACOVEAN
doaj  

Liquid Crystalline Inverted Lipid Phases and Reverse Micelles in Drug Delivery: From Molecular Design to Therapeutic Potential

Advanced Functional Materials, EarlyView.
Liquid crystalline inverted lipid phases and reverse micelles are self‐assembled lipid nanostructures that enhance the solubility, stability, and delivery of diverse therapeutics. This review integrates their physicochemical principles, formulation strategies, drug loading mechanisms, and biomedical applications, highlighting their growing ...
Numan Eczacioglu, Mulazim Hussain Asim, Soheil Haddadzadegan, Andreas Bernkop‐Schnürch   +3 more
wiley   +1 more source

Peculiarities of marketing communications in cultural marketing [PDF]

Annals of "Spiru Haret". Economic Series, 2013
Extending the application of marketing science specific concepts and principles in various sectors would not have been possible without their gradual evolution, in terms of customization and differentiation tailored for a specific field. This phenomenon regarding marketing evolution in terms of both extensively and intensively way, led to the emergence
GARDAN, Daniel, GEANGU, Iuliana Petronela   +1 more
openaire   +2 more sources

An Ionic Gelation Powder for Ultrafast Hemostasis and Accelerated Wound Healing

Advanced Functional Materials, EarlyView.
An ultrafast ionic gelation‐activated hemostatic powder (AGCL) forms a hydrogel within ≈1 s upon contact with blood‐derived calcium ions. The AGCL powder enables rapid hemorrhage control, strong tissue adhesion, and enhanced healing. The powder's pre‐crosslinked polymer network ensures high blood uptake and stability, offering effective treatment for ...
Youngju Son, Kyusoon Pak, Taehoon Lee, Monica Celine Prayogo, Jinyoung Choi, Sukkyung Kang, Minjoo Kang, Byungkook Oh, Sang Yu Sun, Sanha Kim, Sung Gap Im, Sangyong Jon, Steve Park   +12 more
wiley   +1 more source

Integrated Cultural Theories on Mobile Marketing Acceptance: Literature Review

Central European Management Journal, 2022
Purpose: This article investigates trends in studies on the impact of cultural factors on mobile marketing acceptance. To that end, the article provides a literature review of technology acceptance models and cultural models used in research on mobile ...
Nguyen Ngoc Thi Hong, Rudawska Edyta
doaj   +1 more source