Results 21 to 30 of about 1,130,593 (313)

Museum promotion and cultural salience: the agenda of the Athenian Acropolis museum [PDF]

, 2015
This case study examines a process of agenda building in the context of cultural organizations. We chose the Acropolis Museum, as a new, emerging cultural organization in the European periphery which engages in public actions, in the form of symbolic ...
Bantimaroudis, Philemon, Zakakis, Nikos, Zyglidopoulos, Stylianos   +2 more
core   +1 more source

The Impact of Cultural Differences on the Effectiveness of International Marketing of Brand [PDF]

SHS Web of Conferences
With the acceleration of globalization, enterprises are facing the challenge of cross-cultural marketing. Through case studies and empirical research, this paper analyzes the role and impact of cultural differences in international brand marketing. It is
Yang Jiuxin
doaj   +1 more source

What can We Learn from City Marketing Practice? [PDF]

, 2009
It is evident in contemporary urban studies that the interest in city marketing both as a practice within urban centre management and as an academic sub-discipline has accelerated.
Kavaratzis, Mihalis
core   +1 more source

Exploration of Cultural and Creative Products in Libraries under the Background of Cultural and Tourism Integration [PDF]

Nongye tushu qingbao xuebao, 2020
[Purpose/Significance] The research on the cultural and creative products in libraries under the background of cultural and tourism integration is conducive to the in-depth exploration of cultural connotation and systematic exposition of the era value ...
MA Xiangtao
doaj   +1 more source

Peculiarities of marketing communications in cultural marketing [PDF]

Annals of Spiru Haret University Economic Series, 2013
Extending the application of marketing science specific concepts and principles in various sectors would not have been possible without their gradual evolution, in terms of customization and differentiation tailored for a specific field. This phenomenon regarding marketing evolution in terms of both extensively and intensively way, led to the emergence
GARDAN, Daniel, GEANGU, Iuliana Petronela   +1 more
openaire   +2 more sources

Sustainable marketing factors: Impact on tourist satisfaction and perceived cultural tourism effects

Ekonomski Vjesnik, 2021
Purpose: This paper discusses tourists’ attitudes towards sustainable marketing factors in the context of cultural tourism. It aims to examine the influence of tourists’ attitudes on satisfaction with the overall cultural experience and perceived ...
Lorena Bašan, Jelena Kapeš, Lea Brolich   +2 more
doaj   +1 more source

Culture and Marketing

Japan Marketing Journal, 2023
Culture is one of the key concepts in marketing and consumer behavior research. The relationship between culture and marketing is diverse: not only does culture influence marketing activities and consumer behavior, but marketing also creates culture/subculture and companies sell cultural contents and use culture in their marketing activities.
openaire   +2 more sources

A methionine‐lined active site governs carbocation stabilization and product specificity in a bacterial terpene synthase

FEBS Letters, EarlyView.
This study reveals a unique active site enriched in methionine residues and demonstrates that these residues play a critical role by stabilizing carbocation intermediates through novel sulfur–cation interactions. Structure‐guided mutagenesis further revealed variants with significantly altered product profiles, enhancing pseudopterosin formation. These
Marion Ringel, Carl P. O. Helmer, Shani Zev, Ronja Driller, Emily Buhr, Markus Reinbold, Renana Schwartz, Gabriel Foley, Mikael Boden, Daniel Garbe, Gerhard Schenk, Dan Thomas Major, Bernhard Loll, Thomas Brück   +13 more
wiley   +1 more source

Data Mining Cultural Aspects of Social Media Marketing

, 2014
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultural boundaries can happen in an instant.
Hochreiter, Ronald, Waldhauser, Christoph   +1 more
core   +1 more source

The PI3Kδ inhibitor roginolisib (IOA‐244) preserves T‐cell function and activity

Molecular Oncology, EarlyView.
Identification of novel PI3K inhibitors with limited immune‐related adverse effects is highly sought after. We found that roginolisib and idelalisib inhibit chronic lymphocytic leukemia (CLL) cells and Treg suppressive functions to similar extents, but roginolisib affects cytotoxic T‐cell function and promotion of pro‐inflammatory T helper subsets to a
Elise Solli, Alessio Bevilacqua, Mathias Wenes, Denis Migliorini, Lars van der Veen, Sigrid S Skånland, Giusy Di Conza, Kjetil Taskén   +7 more
wiley   +1 more source