The Students’ Flow Experience With the Continuous Intention of Using Online English Platforms
Frontiers in Psychology, 2022 Built on the integrated theoretical framework of antecedents of flow and expectation confirmation model (ECM), this research investigates the way flow experience drives the online students’ intention to engage in online English teaching platforms.
Hong Zhao, Asif Khan
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Investigating the Relationship between Perceived Organizational Support and Organizational Identification with Regard to the Moderating Role of Job Embeddedness [PDF]
مطالعات مدیریت بهبود و تحول, 2020 The purpose of the present study is to investigate the relationship between perceived organizational support and organizational identification with regard to the moderating role of job embeddedness (links, fit and sacrifice). This research is a practical
Elham Ebrahimi, Shaghayegh Shomali
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Leeds and the Northern Arts Prize [PDF]
, 2014 Purpose - This paper aims to look at the nature of the relationship between the marketing of the contemporary visual arts, cultural tourism and city and urban regeneration.
Beresford, S, Jones, B
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Re-enchanting the Chinese Sport Spectator - A Postmodern perspective on Sport Marketing in China [PDF]
, 2014 The cultural and philosophical heritage of modernism underpinning general marketing management theory imparts profound implications for organisations operating in professional sport.
Cockayne, David
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Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur [PDF]
, 2005 This paper investigates how the marketing/entrepreneurship interface functions within the cultural sector. Specifically, the paper considers how cultural entrepreneurs in the music industry market not to customers, but to networks that control the ...
Stokes, David, Wilson, Nicholas.C.
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Principales componentes de la imagen corporativa de entidades culturales
Culturas, 2016 En el presente articulo se lleva a cabo un análisis de la imagen corporativa de una entidad cultural con el objetivo de destacar la importancia de la misma a la hora de elaborar estrategias relacionadas con la gestión cultural.
María Ramis Carrasco +1 more
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Cultural marketing and archaeology
Revista de Arqueologia, 2000 Nesta dissertação, ProPonho o envolvimento de outros setores da sociedade - principalmente o setor não-govemamental e o setor privado - para a causa social da arqueologia, através do uso de estratégias de marketing cultural e social, a fim de encorajar ...
Patricia Vaz Pitaluga
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Promoting business with corporate gifts: major issues and empirical evidence [PDF]
, 2006 Corporate gifts are an important tool in the marketing communication mix. This paper is divided into two parts. It first reviews the literature of corporate gifts and incentives, focusing on major issues in the use of corporate gifts: marketing issues ...
Fan, Y
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Corporate social responsibility as cultural meaning management: a critique of the marketing of ‘ethical’ bottled water [PDF]
, 2011 To date, the primary focus of research in the field of corporate social responsibility (CSR) has been on the strategic implications of CSR for corporations and less on an evaluation of CSR from a wider political, economic and social perspective.
Adkins +67 more
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Scientific Annals of Economics and Business, 2016 Unconventional marketing has the potential to contribute not only to the well-being of cultural institutions but also to the society by raising its general cultural level and fostering economic growth based on creative industries.
Buljubašić Iva, Ham Marija, Pap Ana
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