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Assessing the Effect of Marketing Investments in a Business Marketing Context
Marketing Science, 2011Recent research has empirically characterized the buyer–seller relationship as dynamically evolving from one discrete state to another. Conventional wisdom would suggest that a customer in a higher relationship state that has a higher transaction value would also have greater lifetime value to the firm.
V. Kumar +3 more
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A Decomposition of the Home-Market Effect [PDF]
Economics Bulletin, 2010 Although the home-market effect has become one of the most important concepts in both trade theory and the new economic geography, it lacks a compelling graphical representation. The purpose of this note is to offer such a representation. We will decompose the homemarket effect into two steps: a short-run response to population shift, creating entry ...
Toru Kikuchi, Ngo van Long
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The Effect of Market Size on Concentration
International Economic Review, 1969THE EFFECT OF market size on the concentration of output has long been of interest to students of industrial organization. It is generally thought that increases in the size of market reduce concentration. Unfortunately, the supporting evidence for this view is limited and hardly persuasive.
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The Effect of Prosumer Duality on Power Market: The Effect of Market Regulation
2023 North American Power Symposium (NAPS), 2023Eve Tsybina +3 more
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The Effect on Academic Goods of Their Market
American Journal of Sociology, 1956The growth of large-scale research organizations, sponsored by foundations and other private bodies, has made these research groups sensitive to their market. When the attitudes toward work among social scientists on two research projects with contrasting financial outlooks were compared, it was found that those on the project with thenuous and ...
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Effect of Digital Marketing on the Cryptocurrency Market
2023JAMES Aranha Rodrigues, ana moxoto
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The Effect of Marketing Loans on Agricultural Markets
1987Glauber, Joseph W. +3 more
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