Results 271 to 280 of about 87,299 (296)

Mobile marketing research: The-state-of-the-art

International Journal of Information Management, 2010
Kaan Varnali, Aysegul Toker
exaly  

Conclusion : Political Parties in Changing Electoral Markets

2004
Peter Mair, Wolfgang C. Müller, Fritz Plasser   +2 more
openaire   +3 more sources

Content design of advertisement for consumer exposure: Mobile marketing through short messaging service

International Journal of Information Management, 2017
Mahmud Akhter Shareef, Yogesh K Dwivedi, Uma Kumar   +2 more
exaly  

Organizing for Marketing Excellence

Journal of Marketing, 2016
Christine Moorman, George S Day
exaly  

Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities

Journal of Marketing, 2010
Robert V Kozinets, Kristine De Valck
exaly  

Toward a New Political Market in Electoral Big Data?

2019
Depuis 2014, de nombreuses entreprises spécialisées en Big Data électoral se sont créées en France dans la perspective de l’élection présidentielle. Pour légitimer leurs offres, les travailleurs de la donnée ont développé des argumentaires pour justifier « scientifiquement » l’efficacité de leurs dispositifs.
openaire   +1 more source

Digital marketing: A framework, review and research agenda

International Journal of Research in Marketing, 2017
Pk Kannan
exaly  

Integrating Marketing Communications: New Findings, New Lessons, and New Ideas

Journal of Marketing, 2016
Rajeev Batra, Kevin Lane Keller
exaly  

Electoral Markets and Russia's Political Smorgasbord

2005
openaire   +1 more source

Marketing Alliances, Firm Networks, and Firm Value Creation

Journal of Marketing, 2009
Vanitha Swaminathan, Christine Moorman
exaly