Results 91 to 100 of about 136 (119)

Marketing experiencial y su aplicación en la organización de eventos

, 2019
La saturación publicitaria a la que está sometido en la actualidad el consumidor, ha condicionado la aparición de nuevas estrategias de marketing y comunicación. Las empresas están abandonando el modus operandi tradicional, basado en la promoción del producto, para centrarse en el consumidor como pilar y centro de sus estrategias.
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Marketing experiencial en el turismo de lujo en España / [PDF]

Trabajo Fin de Grado-Universidad Pontificia de Salamanca, Facultad de Comunicación ...
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Marketing experiencial y sensorial en la marca deportiva Nike

[Abstract] Currently, the textile sector is characterized by strong competition between brands, so in order to stand out from the rest and remain leaders, it is necessary to continually reinvent themselves. Technological advances and digitalization are causing a large number of consumers to choose to buy online, so it is vitally important that ...
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Nuevas tecnologías en aplicación al Marketing Experiencial

, 2010
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Marketing experiencial no turismo: lealdade e fidelização dos clientes

2021
ICIEMC Proceedings, n.º 1 (2020): Proceedings of the 4th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, November 12-13 ...
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NEUROMARKETING Y MARKETING EXPERIENCIAL:

2021
Davinia Martín Critikián, Belén Ramírez Barredo, Fernando Marugán Solís   +2 more
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Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

Marketing experiencial e innovación creativa : explorando el potencial del marketing experiencial en el metaverso

The metaverse is a common virtual space that connects all virtual worlds through the Internet, allowing communication between users through digital avatars. It has been used by brands such as Gucci, Coca-Cola, Louis Vuitton, to provide immersive experiences as part of their marketing strategies.
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Marketing experiencial no turismo: o caso do Apulia Praia Hotel

2023
In the hospitality sector, where competition is increasingly strong, creating differentiating experiences can be crucial to business success. This internship report, leading to obtaining a Master's degree in Marketing and Digital Communication, is part of the UC Dissertation/Project/Internship.
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly