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Marketing experiencial no turismo: lealdade e fidelização dos clientes
2021ICIEMC Proceedings, n.º 1 (2020): Proceedings of the 4th International Conference on Innovation and Entrepreneurship in Marketing & Consumer Behaviour, November 12-13 ...
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NEUROMARKETING Y MARKETING EXPERIENCIAL:
2021Davinia Martín Critikián +2 more
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The metaverse is a common virtual space that connects all virtual worlds through the Internet, allowing communication between users through digital avatars. It has been used by brands such as Gucci, Coca-Cola, Louis Vuitton, to provide immersive experiences as part of their marketing strategies.
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Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
International Journal of Information Management, 2021Dimitrios Buhalis, Ekaterina Volchek
exaly
Marketing experiencial no turismo: o caso do Apulia Praia Hotel
2023In the hospitality sector, where competition is increasingly strong, creating differentiating experiences can be crucial to business success. This internship report, leading to obtaining a Master's degree in Marketing and Digital Communication, is part of the UC Dissertation/Project/Internship.
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Marketing of commercial milk formula: a system to capture parents, communities, science, and policy
Lancet, The, 2023exaly
Appropriate evidence for adaptive marketing authorization
Nature Reviews Drug Discovery, 2013Diederick E Grobbee
exaly