Results 11 to 20 of about 359,521 (242)
A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain [PDF]
, 2015 Molinillo,S., Ekinci, Y., Japutra, A. (2014)'A cross validation of Consumer-Based Brand Equity (CBBE) with Private Labels in Spain'. in Martínez-López, Gázquez-Abad, J.C. and Sethuraman, R. J.A.
A Cuneo +32 more
core +1 more source
La incorporación de los lectores de prensa impresa a la prensa digital: uso convergente del soporte on-line [PDF]
Doxa Comunicación, 2012 Gracias a una encuesta realizada a más de 3.500 lectores de LaVanguardia.com, el presente artículo sostiene que lo que ha movido a buena parte de ellos a adoptar la lectura de la edición digital no son tanto las especificidades que diferencian a la ...
Iván Lacasa Mas +2 more
doaj
Revista Finanzas y Política Económica, 2014 En el mercado internacional existen países que tienen características similares de oferta; por tanto, es conveniente establecer una ventaja sobre los competidores de manera que asegure y fortalezca el crecimiento económico.
Pedro Barrientos Felipa
doaj +1 more source
Regional Science Policy &Practice, EarlyView., 2022 Abstract Ecotourism can contribute to the conservation of environmental values, as well as to the development of positive synergies between agents in the tourism sector, tourists and the local population. The growing interest in tourism offers with low environmental impact, which support the local economy, translates into a competitive advantage for ...
Luís Quinta‐Nova, Dora Ferreira
wiley +1 more source
Doxa Comunicación, 2015 Este trabajo analiza el uso de Facebook como herramienta de marketing internacional en universidades de Chile y España. Se estudió el 93% de las universidades de ambos países mediante el método de análisis de contenido.
José Luis Meza Orellana
doaj +1 more source
The use of Twitter on fashion brands. A comparison between luxury and low-cost brands [PDF]
, 2018 En este artículo se analizó comparativamente la capacidad dialógica de las marcas de moda de lujo frente a las denominadas low-cost en la red social Twitter.
Garcia Medina, Irene +2 more
core +3 more sources
Brand equity no agronegócio: Percepção do consumidor brasileiro de carne suína [PDF]
RAE: Revista de Administração de Empresas, 2018 Even sectors that usually offer similar products, such as agribusiness, can develop brand strategies that are potentially capable of promoting a greater perceived value in the eyes of consumers.
Ricardo Osório de Oliveira +1 more
doaj
Producción, distribución y marketing de cine independiente en el mercado Internacional [PDF]
, 2014 The producer participation in cinema is often distorted and therefore unknown figure. The film industry and the film as a commodity goes beyond its definition, and understanding the basics of production, distribution and marketing are absolutely ...
Cristóbal, Manuel
core +2 more sources
Social exclusion and economic growth at the European Union: can social marketing and behavioral economics help us to overcome the problem? [PDF]
, 2017 The problem of poverty and social exclusion is growing nowadays in the European Union context, according to Eurostat (2015 and 2016). And, in spite of the fact that Europe 2020 Strategy is apparently focused on that situation, the perspectives are not ...
Cruz-Morato, Marco Antonio +2 more
core
Business Strategy and the Environment, EarlyView.ABSTRACT This study examines the determinants of firms' propensity to adopt green buildings in the Euro Stoxx 300 and the S&P 500 indices, during 2012–2023. Using random forest binary classifiers, we assess the relative importance of financial, sectoral, geographic, and climate governance predictors and uncover nonlinear relationships often overlooked ...
María del Carmen Valls Martínez +3 more
wiley +1 more source