Efecto de la carretera Interoceánica en el comercio internacional de Perú y Brasil
La integración es una actividad constante de todo proceso comercial. La eliminación de las barreras comerciales entre los países permiten obtener provecho de sus ventajas comparativas y, así, fortalecer su posición en el comercio internacional.
Pedro Barrientos Felipa
doaj +3 more sources
ABSTRACT This study examines the determinants of firms' propensity to adopt green buildings in the Euro Stoxx 300 and the S&P 500 indices, during 2012–2023. Using random forest binary classifiers, we assess the relative importance of financial, sectoral, geographic, and climate governance predictors and uncover nonlinear relationships often overlooked ...
María del Carmen Valls Martínez +3 more
wiley +1 more source
Análise de modelos de marketing internacional: estudo de caso em uma empresa de tecnologia [PDF]
TCC (graduação) - Universidade Federal de Santa Catarina, Centro Sócio Econômico, Curso de Administração.As empresas brasileiras procuram cada vez mais espaço no ambiente internacional para expandir suas fronteiras e suas fontes de lucro, aproveitando a ...
Castro, Mateus Espíndola de
core
Climate Stress Testing on European SME Securitised Loans Under Climate Mitigation Scenarios
ABSTRACT Assessing the future impact of climate risks on the probability of default (PD) of small and medium enterprises (SMEs) is challenging due to limited disclosure, policy uncertainty and exposure to physical risks. This paper addresses this gap by integrating macroeconomic variables from the Network for Greening the Financial System (NGFS ...
Luca Zanin, Raffaella Calabrese
wiley +1 more source
INTERNACIONALIZAÇÃO E ESTRATÉGIAS DE MARKETING INTERNACIONAL DA RED BULL [PDF]
TCC (graduação) - Universidade Federal de Santa Catarina. Centro Sócio-Econômico. Relações Internacionais.No ambiente competitivo do setor de bebidas energéticas, as estratégias utilizadas pelas empresas podem se refletir no desejo pelo crescimento ...
Hildebrand, Thomas Bolduan
core
Plan de marketing internacional de jeans para Perú: 2021 [PDF]
El presente trabajo examina los lineamientos para la realización de un plan de marketing internacional, teniendo en cuenta como producto de distribución y comercialización unos pantalones jeans.
Taborda López, Cristian +1 more
core +1 more source
La adaptación versus la estandarización visto desde el paradigma de marketing esencial
La literatura actual del marketing internacional acerca de la controversia de aplicar una política de adaptación o de estandarización de producto a la hora de lanzarlos a los mercados externos.
Jose Antonio París
doaj +1 more source
Don't Just Train, Inspire: The Critical Role of Motivation in Corporate Green Behavior
ABSTRACT This study examines how green training influences corporate green behavior, with a particular focus on the mediating role of organizational green motivation. Drawing on the resource‐based view and the ability‐motivation‐opportunity framework, we propose a model in which green training builds environmental capability and fosters motivation ...
Marta Mas‐Machuca +2 more
wiley +1 more source
Social Sustainability in Circular Bioeconomy Business Models: Insights From Argentina
ABSTRACT Research on circular bioeconomy business models (CBEBM) has largely prioritised environmental and economic aspects, leaving out the social pillar. To address this gap, this paper analyses to what extent and in what ways social sustainability is integrated into CBEBM, based on 12 cases from northern Argentina, a region with high potential for ...
Celina N. Amato +2 more
wiley +1 more source
Estudio de los procesos de internacionalización y políticas de marketing internacional de empresas vitivinícolas catalanas de la DO cava en China. [PDF]
Este trabajo de investigación quiere profundizar en el conocimiento sobre la internacionalización empresarial estudiando los procesos de internacionalización de las empresas vitivinícolas catalanas de la DO cava en China.
Jiménez-Asenjo de Pedro, Noelia
core

