Results 51 to 60 of about 2,302,204 (222)

El Marketing Esencial Latinoamericano

open access: yesCaderno Profissional de Marketing Unimep, 2013
La definición de producto de acuerdo a la escuela clásica del marketing tradicional se refiere a cualquier objeto, servicio o idea en un mercado que cubra o satisfaga una necesidad humana. Esta conceptualización que utiliza el marketing tradicional de la
Jose Antonio Paris
doaj  

Long‐term surgical treatment outcomes of peri‐implantitis

open access: yesPeriodontology 2000, EarlyView.
Abstract Background To assess the long‐term results of the surgical treatment of peri‐implantitis by means of clinical, radiographic outcomes, and whenever possible, a composite definition of disease resolution. Furthermore, this review aimed at evaluating the prognostic indicators of long‐term disease recurrence.
Alberto Monje   +5 more
wiley   +1 more source

Peri‐implantitis—Is it mainly a clinician‐initiated complication of implant therapy?

open access: yesPeriodontology 2000, EarlyView.
Abstract Aim The high prevalence of peri‐implantitis is concerning, with a growing consensus that the majority of cases are complications initiated by clinician‐related errors rather than classic pathology. A primary predisposing factor for peri‐implantitis is exposure of the micro‐rough implant surfaces to the peri‐implant sulcus after treatment ...
Stephen T. Chen   +9 more
wiley   +1 more source

La creación de eventos integrados: El caso Cervezas Victoria en el Carnaval de Málaga

open access: yesRevista Mediterránea de Comunicación, 2019
Los eventos se han convertido en la mejor forma de acercarse a los consumidores y usuarios de marcas. En la presente investigación se exponen los antecedentes y la metodología sobre la creación de eventos integrados, propuesta por Galmés y Argudo (2016 ...
Francisco-Javier Cristófol-Rodríguez   +2 more
doaj  

El verdadero ataque de los titanes: la combinación ganadora internacional de Shingeki no Kyojin

open access: yesCon A de Animación, 2015
Tras años de silenciosa pero creciente mejora de la animación japonesa, emerge Ataque a los titanes, una serie televisiva de tales dimensiones, en su producción y sus planes de mercado, que es imposible ignorarla por parte del gran público occidental ...
Carmen Lavinia Seva Victoria
doaj   +1 more source

MARKETING INTERNACIONAL Y GLOBALIZACIÓN

open access: yes
El Marketing Internacional, se define como el conjunto de actividades que permiten a las empresas satisfacer las necesidades y deseos de los consumidores en diferentes países mediante la adaptación de estrategias de marketing a las particularidades culturales, económicas y legales de cada mercado.
Mora Poveda, Diego Alejandro   +2 more
openaire   +2 more sources

Multinacionais Globais do Marketing Internacional ao Folkmarketing

open access: yesRevista Internacional de Folkcomunicação, 2022
O presente estudo analisa intersecções entre a Comunicação Organizacional e o Folkmarketing por meio de elementos históricos da formação de um constructo voltado ao papel comunicacional como fator de relevo às organizações no quesito imagem. Diante disso, é exposto o caminho trilhado por este campo não só no Brasil, mas também nos Estados Unidos, país ...
openaire   +1 more source

Trust, Crisis, and Delegation: A Comparative Analysis of Public Health Authorities During the COVID‐19 Pandemic

open access: yesRegulation &Governance, EarlyView.
ABSTRACT In times of crisis, maintaining citizens' trust in government is crucial for policy legitimacy. Yet, research on how institutional design shapes trust under crisis conditions remains limited. This study addresses this gap by examining how the delegation of authority and the degree of institutional independence of public health agencies relate ...
Jana Gómez Díaz
wiley   +1 more source

The Development of a National Brand: Fundaments in Positioning through Non-traditional Exports

open access: yesRevista Finanzas y Política Económica, 2014
Many countries in the global market offer similar things, so it is important to increase competitivity in a way that assures and strengthens economic growth. Buyers are constantly on the lookout for better products, products that better meet their needs,
Pedro Barrientos Felipa
doaj  

Does the European Union ‘Rule the World’? Competition Law Diffusion to Singapore and Hong Kong

open access: yesRegulation &Governance, EarlyView.
ABSTRACT This article examines why Singapore and Hong Kong adopted competition law by testing four diffusion mechanisms: coercion, competition, learning, and the Brussels Effect. Using structured process tracing and extensive archival evidence, it evaluates the distinct observable implications of each mechanism.
Yannis Karagiannis
wiley   +1 more source

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