Results 71 to 80 of about 2,302,204 (222)
ABSTRACT An analysis of the dual biographies, economic and domestic, of Manuela Xiqués, an enslaver from nineteenth‐century Cuba and Spain, deepens our understanding of the role of European and Creole women in the nineteenth‐century Atlantic. This essay foregrounds the role of literature, namely family biography, as a locus of the processes of ...
Lisa Surwillo, Martín Rodrigo Alharilla
wiley +1 more source
Objective: This study investigates the antecedents of three Brazilian franchisors’ internationalization processes in relation to their international marketing strategies.
Renata Fernandes Galhanone; ESPM +3 more
core +1 more source
Alianças estratégicas internacionais: formação - e estruturação em indústrias manufatureiras
A estratégia de negócios internacionais de indústrias latino-americanas e a forma como se conduzem suas parcerias com indústrias estrangeiras foram analisadas com o objetivo de conhecer melhor aspectos como: 1.implementação de uma estratégia ...
Maria Cecília Coutinho de Arruda +1 more
doaj
La comunicación institucional en el ámbito municipal ha experimentado una transformación significativa en las últimas décadas como consecuencia de la digitalización, la evolución del derecho a la información y la creciente demanda de transparencia por ...
Miguel Antonio Molina Picazo +2 more
doaj +1 more source
ABSTRACT This study evaluated the ability of plasma‐activated water (PAW) to modulate black rice starch response to autoclaving. Six formulations were prepared: native starch (Native), starch treated with PAW for 30 or 60 min (P30, P60), starch autoclaved only (AC), and starch subjected to PAW for 30 or 60 min prior to autoclaving (P30AC, P60AC).
Raphael Lucas Jacinto Almeida +15 more
wiley +1 more source
¿CÓMO COMPITEN LAS PYMES EN LOS MERCADOS INTERNACIONALES? ANÁLISIS DE UN CLÚSTER LOCAL CON VOCACIÓN EXPORTADORA [PDF]
Esta investigación trata de examinar si las empresas con distinto nivel de intensidad exportadora se diferencian respecto de los elementos competitivos que sustentan su competitividad en el mercado exterior, así como respecto de las estrategias de ...
Sánchez Pérez, Manuel +3 more
doaj
ABSTRACT This paper examines the current state of the art regarding the contribution of Higher Education Institutions (HEIs) to the achievement of the Sustainable Development Goals (SDGs). We conducted a Systematic Literature Review Analysis (SLRA), which integrates a traditional Systematic Literature Review (SLR) with Bibliographic Analysis (BA), on a
Pasquale Latella, Stefania Veltri
wiley +1 more source
Exploring new marketing opportunities: crowdsourcing and its role in strategic and marketing choices
This paper examines the role of marketing strategies in a perspective of stronger customers involvements highlighting its evolution according to both theoretical and empirical contents.
DELLA CORTE, VALENTINA +3 more
core
Marketing Internacional / International Marketing [PDF]
Grado en Administración y Dirección de Empresas (E-2), Grado en Administración y Dirección de Empresas Mención Internacional (E ...
Alfonso Pedro, Javier
core
When is social marketing not social marketing?
Purpose – The paper aims to discuss the thorny issues of industry-funded social marketing campaigns. Can the tobacco industry be trusted to educate our children about the dangers of smoking? Is a brewer the best source of health promotion?
Hastings, Gerard +3 more
core +1 more source

