Demand methods of price management: An empirical research [PDF]
One factor which companies often take as a reference point for their pricing decisions is demand. This, however, is often done only partially, with priority being given to quantitative factors rather than qualitative factors.
Rosa Díaz, Isabel María +1 more
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¿CÓMO COMPITEN LAS PYMES EN LOS MERCADOS INTERNACIONALES? ANÁLISIS DE UN CLÚSTER LOCAL CON VOCACIÓN EXPORTADORA [PDF]
Esta investigación trata de examinar si las empresas con distinto nivel de intensidad exportadora se diferencian respecto de los elementos competitivos que sustentan su competitividad en el mercado exterior, así como respecto de las estrategias de ...
Sánchez Pérez, Manuel +3 more
doaj
Una política nacional de Marketing Social: El caso del Reino Unido [PDF]
El tema de la conferencia, “Una política nacional de Marketing Social: El caso del Reino Unido”, hace referencia a la aplicación en el caso de dicho país de una herramienta tan poderosa como el Marketing Social, concretamente en el ámbito de la salud, y ...
Oliveira Santos, Carlos
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Nanoemulsion design of Cynara cardunculus leaves extract rich in sesquiterpene lactones
This work introduces a novel formulation strategy that advances the potential of Cynara cardunculus leaf extract enriched in sesquiterpene lactones as a bioherbicide and contributes to the broader development of sustainable weed management tools based on natural products.
Daniela Rosa +6 more
wiley +1 more source
Ocupación urbana de zonas con riesgo de inundación y dinámica territorial: El caso de las aglomeraciones del Gran Nador (Marruecos) [PDF]
Flooding in the urban environment has long been a major concern for territorial actors as well as for the local population in the Great Nador region. It affects, in a recurring way, the main urban agglomerations and the peripheral zones which surround ...
El Amrani, Hassan, Tribak, Abdellatif
core +2 more sources
Erosion of Competition Policy in the Age of Populism: Cases of Hungary, Mexico and Turkey
ABSTRACT This paper examines how populist governments politicize competition policy and the agencies responsible for enforcing it, focusing on the cases of Hungary, Mexico, and Turkey. We argue that competition policy has critical importance for populist governments as its control helps them advance their policy objectives and facilitates their ...
Isik D. Özel, Umut Aydin
wiley +1 more source
ADAPTAÇÃO vs. PADRONIZAÇÃO: ANÁLISE DO CASO DE UMA EMPRESA AMERICANA NO BRASIL
Este artigo analisa o dilema da adaptação versus padronização em marketing internacional em subsidiárias de empresas multinacionais. Isto evidencia a importância da Estratégia de Marketing Global (EMS) para o processo de inovação das firmas localizadas ...
Thelma Valéria Rocha +1 more
doaj +1 more source
Fiscal Opacity and Lack of Consensus in Expectations for External Sector Variables
ABSTRACT Fiscal transparency is essential for the expectations formation process, as governmental fiscal opacity often leads to forecast errors due to insufficient information. This study examines the relationship between fiscal unpredictability, particularly related to the primary budget, and the lack of consensus in expectations for external sector ...
Gabriel Caldas Montes +2 more
wiley +1 more source
La orientación al mercado como determinante de la internacionalización de las nuevas empresas [PDF]
The main aim of this study is to analyze the factors that can favor the international performance of new companies. Specifically, the paper studies the influence of market orientation on the generation of marketing capabilities, as well as the role of ...
Andreu Blesa +2 more
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Gamificacion in education and active methodologies at Higher education [PDF]
In recent years, there has been an increasing interest in applying Gamification in Education, which can be defined as the application of game design elements to learning activities.
Bentabol-Manzanares, Maria Amparo +8 more
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