Results 81 to 90 of about 359,521 (242)

Estrategia de marketing internacional en empresas colombianas exportadoras de mariscos

Revista Venezolana de Gerencia
El presente artículo expone los resultados de una investigación orientada al diseño de estrategias de marketing internacional para fortalecer el posicionamiento exportador del sector marisquero en el Distrito Especial, Turístico y Cultural de Riohacha ...
Carlos Julio Pedraza Reyes, Nair Cantillo Campo   +1 more
doaj   +1 more source

Neuromarketing. Is there a room for ethics? [PDF]

, 2017
Treballs Finals del Grau d'Empresa Internacional, Facultat d'Economia i Empresa, Universitat de Barcelona, Curs: 2016-2017 , Tutor: Agustí Casas Romeo(eng) Neuromarketing is an emerging field born from two branches; neuroscience and marketing. The latest
Niño Broto, Maria
core  

Strengthening Trust by Design: A QCA Study of Design Choices in Regulatory Regimes

Regulation &Governance, EarlyView.
ABSTRACT How can the design of regulatory regimes foster trust in those regimes? In food safety, finance, and data protection regulation, regulatory frameworks have been reformed to restore trust after regulatory failures. Using fuzzy‐set qualitative comparative analysis, this paper seeks to identify how key design choices—centralization of ...
Koen Verhoest, Martino Maggetti, Bastiaan Redert, Dominika Latusek, Jacint Jordana   +4 more
wiley   +1 more source

Orientação para o mercado externo: o refinamento de uma escala de mensuração

RAE: Revista de Administração de Empresas, 2007
O presente estudo consiste em um survey exploratório de corte transversal único, realizado com 617 empresas exportadoras brasileiras, desenvolvido com o objetivo de validar, no Brasil, uma escala de orientação para o mercado externo.
Ivan Lapuente Garrido
doaj  

Estrategias de marketing para impulsar la competitividad y las oportunidades comerciales en el contexto internacional

Experior
El marketing se enfrenta a desafíos significativos que se vuelven más complejos cuando las empresas tienen que proyectarse en el contexto de los mercados internacionales. Con el objetivo de describir tres estrategias para impulsar la competitividad y las
Nieves Fletcher Calipolitti, Orquídea De León Jaén, Rosario Saavedra Núñez   +2 more
doaj   +1 more source

A Pirâmide das RP: Os media sociais e o papel das Relações [PDF]

, 2012
This paper explores the relationship between social media as tools used by public relations professionals and as part of the daily lives of organizations’ stakeholders, identifying emergent practices in public relations and confronting new perspectives,
Andrade, José Gabriel, Damasio, Manuel José, Dias, Patricio   +2 more
core   +1 more source

Does the European Union ‘Rule the World’? Competition Law Diffusion to Singapore and Hong Kong

Regulation &Governance, EarlyView.
ABSTRACT This article examines why Singapore and Hong Kong adopted competition law by testing four diffusion mechanisms: coercion, competition, learning, and the Brussels Effect. Using structured process tracing and extensive archival evidence, it evaluates the distinct observable implications of each mechanism.
Yannis Karagiannis
wiley   +1 more source

Alianças estratégicas internacionais: formação - e estruturação em indústrias manufatureiras

RAE: Revista de Administração de Empresas, 1997
A estratégia de negócios internacionais de indústrias latino-americanas e a forma como se conduzem suas parcerias com indústrias estrangeiras foram analisadas com o objetivo de conhecer melhor aspectos como: 1.implementação de uma estratégia ...
Maria Cecília Coutinho de Arruda, Marcelo Leme de Arruda   +1 more
doaj  

Novas tendências em marketing por causa do auge da Internet [PDF]

, 2017
The use of Internet has changed considerably the marketing practice. In this article the authors carry on a literature review to analyse the factors involved in the process and also the advantages, challenges and opportunities of this technology from a
Bellido-Pérez, Elena, Coelho, Patricia Margarida Farias, García-Medina, Irene   +2 more
core  

Tudor England and Stewart Scotland Through Spanish Eyes: A Complete Transcription and Translation of Pedro de Ayala's Letter of 1498 to King Ferdinand of Castile and Queen Isabella of Aragon

Renaissance Studies, EarlyView.
Abstract Pedro de Ayala served as a diplomat for King Ferdinand II of Aragon and Queen Isabella I of Castile at the courts of Henry VII, King of England, and James IV, King of Scots. In July 1498, he wrote a letter, partly in cipher, to report to his king and queen on such matters as Spain's interests in international diplomacy; the characters and ...
Adrian William Jaime, Valeria Tapia Cruz, Mairi Cowan   +2 more
wiley   +1 more source