Results 321 to 330 of about 1,736,476 (365)
Some of the next articles are maybe not open access.
2012
Il manuale di marketing più noto e diffuso al mondo. Libro di testo ideale per programmi MBA e corsi delle Lauree Magistrali, è diventato negli anni un “must have” nella biblioteca di ogni manager, consulente o professionista che operi nella gestione di imprese e organizzazioni, pubbliche e private.
Kotler, Philip +3 more
openaire +5 more sources
Il manuale di marketing più noto e diffuso al mondo. Libro di testo ideale per programmi MBA e corsi delle Lauree Magistrali, è diventato negli anni un “must have” nella biblioteca di ogni manager, consulente o professionista che operi nella gestione di imprese e organizzazioni, pubbliche e private.
Kotler, Philip +3 more
openaire +5 more sources
2009
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all ...
Kotler, P. +4 more
openaire +5 more sources
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in marketing theory and practice . This new European Edition of Marketing Management has been inspired by the American edition and explores the challenges facing European marketing practitioners, with all ...
Kotler, P. +4 more
openaire +5 more sources
Marketing und Marketing-Management
1997Absatzpolitische Aspekte werden heutzutage sowohl in der Theorie als auch in der Praxis unter dem Begriff Marketing diskutiert, wobei die Inhalte des modernen Marketing weit uber die der klassischen Absatzpolitik, die sich nur mit dem Einsatz und der Koordination der absatzpolitischen Instrumente beschaftigte, hinausgehen.
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The Quarterly Journal of Finance, 2020
We examine the effect of the Efficient Market Hypothesis (EMH) on the investment behavior of mutual fund managers. We show that managers who are more likely to be exposed to the ideas of EMH throughout their higher education are more “passive” than their unexposed peers: they are more likely to manage index funds, and when managing active funds, they ...
Christo A. Pirinsky +2 more
openaire +3 more sources
We examine the effect of the Efficient Market Hypothesis (EMH) on the investment behavior of mutual fund managers. We show that managers who are more likely to be exposed to the ideas of EMH throughout their higher education are more “passive” than their unexposed peers: they are more likely to manage index funds, and when managing active funds, they ...
Christo A. Pirinsky +2 more
openaire +3 more sources
Marketing’s role in management
1982Sustained success in management demands continuous co-operation, of a high order, between all the departments of a firm, acknowledging the inter- and intra-dependence of all managerial decisions and action. No one management discipline is omnipotent. All are co-equals though sometimes, according to the nature and needs of a business, one activity might
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Market management and planning
1982‘Market’ can be described simply as a group of people able and willing to buy a particular product or service. While with consumer goods and durables ‘people’ means the consumers, with industrial products and capital equipment the ‘people’ are in fact commercial firms and business enterprises. Modern usage has given several meanings to the word ‘market’
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Marketing management and marketing research
Journal of Marketing Management, 2012Abstract This article describes elements of the author's long career as a marketing researcher and professor of marketing, giving examples from his experience studying marketplace issues for many organisations and researching the nature of marketing.
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1994
The two and a half decades that succeeded the end of the Second World War can be described as the golden age of demand management. It was widely believed that the main outcome of the Keynesian revolution was the final banishing of the problem of unemployment.
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The two and a half decades that succeeded the end of the Second World War can be described as the golden age of demand management. It was widely believed that the main outcome of the Keynesian revolution was the final banishing of the problem of unemployment.
openaire +2 more sources
1981
Marketing is one of the newest specializations to appear on the organization structure. It showed first in the late fifties; currently in the UK there are about 20 000 individuals who take the function of marketing seriously enough to belong to the Institute of Marketing.
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Marketing is one of the newest specializations to appear on the organization structure. It showed first in the late fifties; currently in the UK there are about 20 000 individuals who take the function of marketing seriously enough to belong to the Institute of Marketing.
openaire +2 more sources
Marketing as promise management: regaining customer management for marketing
Journal of Business & Industrial Marketing, 2009PurposeIn today's competitive markets where market offerings are far more complicated and customer interfaces are far broader than conventional marketing models assume, marketing has become increasingly tactical and lost control of the customer management process.
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