Results 11 to 20 of about 1,396,813 (310)
STORM THE HEAVENS OR SOME CHARACTERISTICS OF POLITICAL DISCOURSE OF THE NEW SPANISH PARTY PODEMOS
Ибероамериканские тетради, 2016 The report analyzes the features of political discourse, rhetorical techniques and marketing methods of the Spanish party Podemos , which in a short period of existence in the political arena of the country - little more than a year and a half after the ...
E. . Astakhova
doaj +1 more source
Administrative Sciences, 2023 The object of the study is to examine conflicts that occur in hotel companies, how they affect their structure, the quality of the work environment, the well-being of their workers, and their perception of the management of labor relations and conflict ...
María del Carmen Paradinas-Márquez +2 more
doaj +1 more source
The new aesthetics of the Spanish political life as a reflection of social changes
Ибероамериканские тетради, 2017 Socio-economic changes in Spanish society that emerged in the end of the first decade of this century as a result of a deep financial crisis and moral weariness of the population from the corrupt politicians, have led to the emergence of new political ...
Elena Astakhova
doaj +1 more source
Customer Attitude toward Digital Wallet Services
Systems, 2023 The goal of this study is to examine and identify the factors influencing customer attitude toward and intention to use digital wallets (electronic wallets, e-wallets) during and after the COVID-19 pandemic.
Galina Ilieva +5 more
doaj +1 more source
Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework [PDF]
Innovative Marketing, 2019 Nowadays, Big Data and Artificial Intelligence (AI) play an important role in different functional areas of marketing. Starting from this assumption, the main objective of this theoretical paper is to better understand the relationship between Big Data ...
Mario D'Arco +3 more
doaj +1 more source
Reflecting on Experiential Learning in Marketing Education [PDF]
, 2014 © Westburn Publishers Ltd 2014. This is the preprint (pre peer-review) version of an article which has been published in its definitive form in Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for ...
Brennan, Ross
core +1 more source
Effects of Generative Chatbots in Higher Education
Information, 2023 Learning technologies often do not meet the university requirements for learner engagement via interactivity and real-time feedback. In addition to the challenge of providing personalized learning experiences for students, these technologies can increase
Galina Ilieva +5 more
doaj +1 more source
Marketing an Established Institutional Repository: Marquette Libraries’ Research Stewardship Survey [PDF]
, 2014 Purpose The purpose of this paper is to discuss the results of Marquette University Libraries’ survey measuring faculty knowledge and attitudes about the institution’s repository, for the purposes of creating a marketing plan for the institutional ...
Fortier, Rose, Laws, Emily
core +2 more sources
Marketing space : a conceptual framework for marketing events [PDF]
, 2010 Despite the growing resonance of events within the marketing domain, they continue to receive scant coverage in academic literature, and remain a poor relation to other forms of marketing communication.
Crowther, Philip
core +1 more source
BIG DATA SUPPORT FOR PROJECT MANAGEMENT IN THE CONDITIONS OF WAR: THE EXPERIENCE OF UKRAINE
International Journal of Innovative Technologies in Economy, 2023 The article contains a review of the unique Ukrainian experience of launched and implemented projects in the conditions of a global risk, i. e. the war. It is highlighted that the large-scale invasion of the Russian Federation on the Ukrainian territory ...
Horobets Olena, Motuzka Olena
doaj +1 more source