Results 11 to 20 of about 145,063 (266)
STORM THE HEAVENS OR SOME CHARACTERISTICS OF POLITICAL DISCOURSE OF THE NEW SPANISH PARTY PODEMOS
Ибероамериканские тетради, 2016 The report analyzes the features of political discourse, rhetorical techniques and marketing methods of the Spanish party Podemos , which in a short period of existence in the political arena of the country - little more than a year and a half after the ...
E. . Astakhova
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Evaluation of renewable energy resources using integrated Shannon Entropy—EDAS model
Sustainable Operations and Computers, 2020 To increase efficiency of energy sector, the implementation of renewable energy systems and finding most appropriate renewable energy resource is of high significance for governments. One of the fundamental decision-making problems in energy sector is to
Morteza Yazdani +3 more
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The new aesthetics of the Spanish political life as a reflection of social changes
Ибероамериканские тетради, 2017 Socio-economic changes in Spanish society that emerged in the end of the first decade of this century as a result of a deep financial crisis and moral weariness of the population from the corrupt politicians, have led to the emergence of new political ...
Elena Astakhova
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Administrative Sciences, 2023 The object of the study is to examine conflicts that occur in hotel companies, how they affect their structure, the quality of the work environment, the well-being of their workers, and their perception of the management of labor relations and conflict ...
María del Carmen Paradinas-Márquez +2 more
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Customer Attitude toward Digital Wallet Services
Systems, 2023 The goal of this study is to examine and identify the factors influencing customer attitude toward and intention to use digital wallets (electronic wallets, e-wallets) during and after the COVID-19 pandemic.
Galina Ilieva +5 more
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Embracing AI and Big Data in customer journey mapping: from literature review to a theoretical framework [PDF]
Innovative Marketing, 2019 Nowadays, Big Data and Artificial Intelligence (AI) play an important role in different functional areas of marketing. Starting from this assumption, the main objective of this theoretical paper is to better understand the relationship between Big Data ...
Mario D'Arco +3 more
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Effects of Generative Chatbots in Higher Education
Information, 2023 Learning technologies often do not meet the university requirements for learner engagement via interactivity and real-time feedback. In addition to the challenge of providing personalized learning experiences for students, these technologies can increase
Galina Ilieva +5 more
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EXPLANATORY METHODS OF MARKETING DATA ANALYSIS – THEORETICAL AND METHODOLOGICAL CONSIDERATIONS [PDF]
Management & Marketing, 2010 Explanatory methods of data analysis – also named by some authors supervised learning methods - enable researchers to identify and analyse configurations of relations between two or several variables, most of them with a high accuracy, as there is ...
Manuela Rozalia GABOR
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BIG DATA SUPPORT FOR PROJECT MANAGEMENT IN THE CONDITIONS OF WAR: THE EXPERIENCE OF UKRAINE
International Journal of Innovative Technologies in Economy, 2023 The article contains a review of the unique Ukrainian experience of launched and implemented projects in the conditions of a global risk, i. e. the war. It is highlighted that the large-scale invasion of the Russian Federation on the Ukrainian territory ...
Horobets Olena, Motuzka Olena
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Economics and Business Review, 2018 VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perception of products. The aim of this study is to examine how the virtual reality phenomenon can be used as a marketing communication tool and how its usage
Grudzewski Filip +3 more
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