Strategic Management of the Malaga Brand through Open Innovation: Tourists and Residents’ Perception
Journal of Open Innovation: Technology, Market and Complexity, 2022 Territory brands are vehicles for transmitting the attributes that identify a geographical setting, they facilitate market positioning and can contribute to generating an opinion that determines the promotion strategies of a place.
Elena Cruz-Ruiz +3 more
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Journal of Innovation & KnowledgeThe crowdfunding movement has created opportunities for entrepreneurs to overcome financial barriers and initiate innovative projects that can alter consumer behaviour towards more sustainable consumption practices, particularly mindful consumption ...
Ana M. Gómez-Olmedo +2 more
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Evaluating vendor managed inventory systems: how incentives can benefit supply chain partners
Journal of Business Economics and Management, 2017 In a vendor managed inventory (VMI) system, the effects of financial incentives on the entire supply chain (SC) and on the individual firms are investigated in this study.
Sule Birim, Cigdem Sofyalioglu
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Sustainable FuturesThis study explores the impact of brain drain on income growth and compares its effects between the pre- and post-outbreak of Covid-19 periods based on unbalanced panel data for 60 countries covering the period 1995–2022.
Han-Sol Lee +2 more
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Employer branding: exploring attractiveness dimensions in a multicultural context
Technological and Economic Development of Economy, 2019 Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential ...
Ludvík Eger +3 more
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Energies, 2020 The aim of this paper is to estimate the probability of bankruptcy of the companies from the Slovak electrical engineering industry based on data obtained from financial statements.
Sylvia Jenčová +2 more
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The Sony Playstation! : consumer marketing the world's most popular interactive entertainment home console : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in Media Studies at Massey University, Palmerston North, New Zealand [PDF]
, 2001 The videocassette may be viewed in the library.The focus of this thesis is the marketing methods used for the Sony PlayStation. Marketing in the video game industry has been ignored by a number of theorists, who tend to concentrate on the influences and ...
Tung, Raymond
core
Artificial Intelligence Modelling Framework for Financial Automated Advising in the Copper Market
Journal of Open Innovation: Technology, Market and Complexity, 2019 Financial innovation by means of Fintech firms is one of the more disruptive business model innovations from the latest years. Specifically, in the financial advisor sector, worldwide assets under management of artificial intelligence (AI)-based ...
Mariano Méndez-Suárez +2 more
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Social-Media Analysis for Disaster Prevention: Forest Fire in Artenara and Valleseco, Canary Islands
Journal of Open Innovation: Technology, Market and Complexity, 2020 This manuscript investigates the use of social media, specifically Twitter, during the forest fires in Artenara and Valleseco, Canary Islands, Spain, during summer 2019.
Gorka Zamarreño-Aramendia +3 more
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Unobtrusive Marketing Research Methods: An Overview
Engineering Management Research, 2012 Still, most marketing and consumer behavior research is based on self reports from respondents. Subjects are asked to tell researchers about their opinions, intentions and purchase behavior. The advantage of self reports is that they are quick, easy and in most cases fairly reliable.
openaire +3 more sources