Results 71 to 80 of about 13,243,547 (258)

The internet as a relationship marketing tool - some evidence from Irish companies [PDF]

, 1999
This article explores the strategies underlying the use of the internet as a marketing tool by Irish businesses. Three different approaches to internet Marketing are described: the ornamental, the informational and the relational.
Geiger, Susi, Martin, Shane G.
core   +2 more sources

Retail Marketing: Part 1. Communication methods. Intro

, 2010
Se complementa con artículos, casos y lecturas.Introducción al retail marketing centrando la asignatura en merchandising, revisando los conceptos de "store image" y "posicionamiento", así como el "space productivity". Presenta las áreas de estudio en las
De-Juan-Vigaray, María D.
core   +1 more source

Digital transformation preparedness: an exploratory study [PDF]

Digital Transformation and Society
Purpose – Digital transformation (DT) harnessing the potential of emerging technology creates opportunities and challenges for organizations worldwide.
Anil Kumar, Michelle Salmona, Robert Berry, Sara Grummert   +3 more
doaj   +1 more source

Romanian young adult perceptions on using heated tobacco products following exposure to direct marketing methods. [PDF]

NPJ Prim Care Respir Med, 2023
Chirila S, Antohe A, Isar C, Panaitescu C, Malpass A.   +4 more
europepmc   +1 more source

A Cross-National Investigation into the Marketing Department's Influence within the Firm: Toward Initial Empirical Generalizations [PDF]

, 2011
This study of the influence of the marketing department (MD), as well as its relationship with firm performance, includes seven industrialized countries and aims to generalize the conceptual model presented by Verhoef and Leeflang (2009).
Peter S.H. Leeflang, Amir Grinstein, Morrison, P., Saunders, John, Verhoef, Peter C, Verhoef, P.C., Baker, William, Baker, W, Reiner, Jochen, John Saunders, Saunders, J., Gustafson, A., Verhoef, Peter C., Peter C. Verhoef, Jochen Reiner, Morrison, Pamela, Baker, B., Morisson, Pamela, Leeflang, PSH, Gustafsson, A., Leeflang, Peter, Leeflang, Peter S.H., Gustafsson, Anders, Grinstein, A., Grinstein, A, Verhoef, Peter, Saunders, J, Leeflang, P.S.H., Morrison, P, Natter, M., Pamela Morrison, Verhoef, P.C.; id_orcid, William Baker, Natter, M, Gustafsson, Anders,, Verhoef, PC, Gustafsson, A, Leeflang, Peter S H, Grinstein, Amir, Natter, Martin, Reiner, J, Martin Natter, Natter, Martin; https://orcid.org/, Anders Gustafsson, Reiner, J.   +44 more
core   +1 more source

Bone‐Inspired Recyclable Composites for Damage‐Tolerant Circular Materials

Advanced Functional Materials, EarlyView.
Bone‐inspired architected composites are developed by combining osteon‐like reinforcements with a recyclable Elium thermoplastic matrix. The hierarchical architecture redirects cracks and promotes energy dissipation, while enabling recovery of intact, aligned, load‐bearing reinforcement units that retain their original stiffness, revealing a route ...
Alessandro Stagni, Nastaran Bahrami Novin, Luigi Benvenuto, Enrico Lertora, Flavia Libonati   +4 more
wiley   +1 more source

Effectiveness of Prevention Interventions Using Social Marketing Methods on Behavioural Change in the General Population: A Systematic Review of the Literature. [PDF]

Int J Environ Res Public Health, 2023
Roger A, Dourgoudian M, Mergey V, Laplanche D, Ecarnot F, Sanchez S.   +5 more
europepmc   +1 more source

Doing marketing research: alternative methods for market sensing

Traditional research methods in marketing can be illuminating when used well, but all too often their results fail to provide the depth of understanding that organisations need to anticipate market needs.

core   +1 more source

An Integrated Oxygen‐Supplying Device and Predictive Multiphysics Model for Extended Ambient Transport of Insulin‐Producing Cells

Advanced Functional Materials, EarlyView.
Cell therapies typically rely on cold‐chain logistics and cryopreservation, limiting access and compromising cell quality. Here, a dual‐chamber device separates an oxygen‐supplying chamber from a hyaluronic acid cargo chamber, sustaining oxygen delivery for over 70 h and enabling ambient‐temperature shipment.
Daniel A. Domingo‐Lopez, Ruth Tarpey, Benjamin Brennan, Bryan D. Boyle, Amir M. Alsharabasy, Abhik Mallick, Gabriella Bellavia, Abhay Pandit, Garry P. Duffy, Ruth E. Levey   +9 more
wiley   +1 more source

Impulsive buying behaviour in live-streaming commerce: an application of S-O-R theory

Cogent Social Sciences
The live-streaming commerce is a new chapter in sales that offers brands and retailers enormous scope for creating value. This approach is reshaping how businesses connect with their audiences by opening up exciting possibilities for growth and ...
Xin Lin Chung, Fakhra Yasmin, Syed Arslan Haider, Punitha Sinnappan, Petra Poulova, Shathees Baskaran, Shehnaz Tehseen, Izian Idris   +7 more
doaj   +1 more source