Results 191 to 200 of about 169,390,238 (240)
Some of the next articles are maybe not open access.
1987
Since the health care industry has now joined the other industries and professions that face intensely competitive environments, excess capacity, new types of competitors, and pressure to cut costs, marketing has become more visible and acceptable than at any time in the history of medicine.
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Since the health care industry has now joined the other industries and professions that face intensely competitive environments, excess capacity, new types of competitors, and pressure to cut costs, marketing has become more visible and acceptable than at any time in the history of medicine.
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Marketing's Peculiarities in Health Services
SSRN Electronic Journal, 2008The present paper has as its purpose to bring in evidence some of the peculiarities of the application of marketing in the domain of health services, emphasizing the intercessions of the specific organizations initiated at the microeconomic level, and only tangentially those developed at the macroeconomic level. For a better understanding of the way in
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The Marketing Audit: A Tool for Health Service Organizations
Health Care Management Review, 1978Recent articles have explained the philosophy of marketing health services. Highlighted here are the important concerns in the "hands-on" development and implementation of a marketing plan.
E N, Berkowitz, W A, Flexner
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Strategic market positions for mental health services
The journal of mental health administration, 1988Faced with a rapidly changing market, increased legislation and intense competition, mental health service providers must be sophisticated planners and position themselves advantageously in the marketplace. They can effectively position themselves to be profitable and sustaining through market segmentation and sensitivity.
D M, Ambrose, L, Lennox
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Health services: an Italian market.
Lancet (London, England), 1996One of the glories of Italy is its capacity to surprise. In out-of-the-way places extraordinary things are suddenly encountered; and this is hardly less true of science than of architecture or music or painting. Italian medicine can boast excellence in many quiet spots.
A, del Favero +8 more
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College review (Denver, Colo.), 1984
Indisputably, marketing plays an important role in today's competitive health service industry. It is essential for every medical group manager to learn about the marketing process and his role in pursuing marketing in his medical group. Conducting internal and external assessments, developing promotional techniques and strategies, organizing and ...
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Indisputably, marketing plays an important role in today's competitive health service industry. It is essential for every medical group manager to learn about the marketing process and his role in pursuing marketing in his medical group. Conducting internal and external assessments, developing promotional techniques and strategies, organizing and ...
openaire +1 more source
Journal of Health Services Research & Policy, 2009
The purchasing function was first developed within the British National Health Service as part of a quasi-market introduced by a Conservative government in 1990 and retained by the Labour government on coming to power in 1997. Since 2002 further reforms in England have begun to transform the quasi-market into a ‘real’ market with greater diversity of ...
Richard, Lewis +2 more
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The purchasing function was first developed within the British National Health Service as part of a quasi-market introduced by a Conservative government in 1990 and retained by the Labour government on coming to power in 1997. Since 2002 further reforms in England have begun to transform the quasi-market into a ‘real’ market with greater diversity of ...
Richard, Lewis +2 more
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[Marketing mix in health service].
Giornale italiano di nefrologia : organo ufficiale della Societa italiana di nefrologia, 2016The marketing mix is the combination of the marketing variables that a firm employs with the purpose to achieve the expected volume of business within its market. In the sale of goods, four variables compose the marketing mix (4 Ps): Product, Price, Point of sale and Promotion.
Cinzia, Ameri, Fulvio, Fiorini
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Marketing of Health Insurance Services
Health Marketing Quarterly, 1985W L, Smith, V, Kothari
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[Marketing research in health service].
Giornale italiano di nefrologia : organo ufficiale della Societa italiana di nefrologia, 2016Marketing research is the systematic and objective search for, and analysis of, information relevant to the identification and solution of any problem in the field of marketing. The key words in this definition are: systematic, objective and analysis. Marketing research seeks to set about its task in a systematic and objective fashion.
Cinzia, Ameri, Fulvio, Fiorini
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