Results 181 to 190 of about 169,390,238 (240)

Acceptability of Marketing in Health Services

Journal of Hospital Marketing, 1989
There is more to the operation of health care than patients and doctors. Alternative sources of income may be derived from taking a broader view of the marketing function. The overall success of a health facility's total operation may be affected by the administrator's view of the role and view of marketing.
J, Grant, D E, Allmon, B, Story, A, Canales   +3 more
openaire   +2 more sources

Marketing Public Health Services

International Quarterly of Community Health Education, 1984
Marketing techniques that have proved their worth in the private sector can be applied successfully to public and non-profit agencies. This paper explores the applicability of marketing practices to public health departments. Many health departments are now facing pressures to re-examine and update roles in light of changes in morbidity and mortality ...
G, Marsden, N, Peterfreund
openaire   +2 more sources

The marketing of mental health services

The journal of mental health administration, 1980
In terms of philosophy and value systems, a trend toward conducting mental health business with distinctly bolder businesslike outlooks is detected. Thus, following the footsteps of the acceptance of grantsmanship as part and parcel of health service today, marketing and “marketingmanship” will surely emerge as a desideratum of operations.
A. J. Dy, Kathleen E. Kay
openaire   +2 more sources

Health Services Marketing

2008
exaly   +2 more sources

Health Service Marketing: A Suggested Model

Journal of Marketing, 1971
What are the important psychosocial and behavioral variables in health marketing? How are they related? How do these variables manifest themselves in less developed countries? What are the sensitive areas for marketers of health products and services? The model presented in this article and the discussion of its major components address these and other
G, Zaltman, I, Vertinsky
openaire   +2 more sources

Marketing Postsecondary Health Services

Journal of American College Health, 1988
Abstract This article reviews the major elements of marketing as applied to college and university health service programs. Changes in the health care industry, institutional debate about the advisability of institutionally based health centers, and the erroneous equation of promotion as marketing are reviewed.
openaire   +2 more sources

Health Jeopardy: A Game to Market School Health Services

The Journal of School Nursing, 2001
Health Jeopardy was developed by members of the School Nurse Organization of Minnesota to present information about health and to market the role of the school nurse. Although it was created for the Minnesota State Fair, it has been used in a variety of community settings.
M A, Swanson, D, Ornelas
openaire   +2 more sources

Market research for scottish health service

Nursing Standard, 1988
Public opinion on the Scottish Health Service is to be assessed by two new Government commissioned initiatives.
openaire   +2 more sources

[Marketing in health service].

Giornale italiano di nefrologia : organo ufficiale della Societa italiana di nefrologia, 2016
The gradual emergence of marketing activities in public health demonstrates an increased interest in this discipline, despite the lack of an adequate and universally recognized theoretical model. For a correct approach to marketing techniques, it is opportune to start from the health service, meant as a service rendered.
Cinzia, Ameri, Fulvio, Fiorini
openaire   +1 more source

Cognitive commitments in health services marketing

Health Care Management Review, 1985
Armed with valid information about what people expect, health care organizations can make commitments to current and prospective patients, thereby increasing their marketing success and improving patient satisfaction.
openaire   +2 more sources