Results 231 to 240 of about 79,088 (296)
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The marketing of mental health services
The journal of mental health administration, 1980In terms of philosophy and value systems, a trend toward conducting mental health business with distinctly bolder businesslike outlooks is detected. Thus, following the footsteps of the acceptance of grantsmanship as part and parcel of health service today, marketing and “marketingmanship” will surely emerge as a desideratum of operations.
A. J. Dy, Kathleen E. Kay
semanticscholar +4 more sources
Health Marketing Quarterly, 2023
This paper sets out the Collaborative Service Design Playbook, to guide planning, design, and implementation of co-created health services. Successful health service development and implementation is best guided by theoretically informed approaches ...
Joy Parkinson, K. Clark, Tegan McIntosh
semanticscholar +1 more source
This paper sets out the Collaborative Service Design Playbook, to guide planning, design, and implementation of co-created health services. Successful health service development and implementation is best guided by theoretically informed approaches ...
Joy Parkinson, K. Clark, Tegan McIntosh
semanticscholar +1 more source
Role of Marketing Mix Perception and Participation on Repurchase Intention of Health Consumers
Journal of Health Management, 2022The aim of this study is to examine the effect of product, price, promotion and place perception and participation of health care consumers on brand trust, brand loyalty and repurchase intention.
Rojan Gümüş
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Acceptability of Marketing in Health Services
Journal of Hospital Marketing, 1989There is more to the operation of health care than patients and doctors. Alternative sources of income may be derived from taking a broader view of the marketing function. The overall success of a health facility's total operation may be affected by the administrator's view of the role and view of marketing.
J, Grant +3 more
openaire +2 more sources
Journal of Marketing Communications, 2020
Though the acceptance behavior of health technology has been investigated by several studies from different theoretical perspectives, a unified understanding is still lacking in the literature particularly addressing the Generation Y (Gen Y).
M. Alam +3 more
semanticscholar +1 more source
Though the acceptance behavior of health technology has been investigated by several studies from different theoretical perspectives, a unified understanding is still lacking in the literature particularly addressing the Generation Y (Gen Y).
M. Alam +3 more
semanticscholar +1 more source
Value of information in health services market
Measuring Business Excellence, 2012PurposeThe traditional service market is composed of customers and service providers, interacting within a given structure and following market‐specific rules. These basic attributes are obvious and persistent. The fragile entity, which is essential for normally operating and self‐controlling market, is information.
Petr Cernohorsky, Jan Voracek
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World Journal of Advanced Research and Reviews, 2023
Pharmacies are increasingly recognized as pivotal players in public health, capable of promoting preventive care and enhancing health literacy through strategic marketing campaigns.
Rinji Goshit Kassem +4 more
semanticscholar +1 more source
Pharmacies are increasingly recognized as pivotal players in public health, capable of promoting preventive care and enhancing health literacy through strategic marketing campaigns.
Rinji Goshit Kassem +4 more
semanticscholar +1 more source