Results 251 to 260 of about 908,285 (303)

The marketing of mental health services

The journal of mental health administration, 1980
In terms of philosophy and value systems, a trend toward conducting mental health business with distinctly bolder businesslike outlooks is detected. Thus, following the footsteps of the acceptance of grantsmanship as part and parcel of health service today, marketing and “marketingmanship” will surely emerge as a desideratum of operations.
A. J. Dy, Kathleen E. Kay
openaire   +2 more sources

Acceptability of Marketing in Health Services

Journal of Hospital Marketing, 1989
There is more to the operation of health care than patients and doctors. Alternative sources of income may be derived from taking a broader view of the marketing function. The overall success of a health facility's total operation may be affected by the administrator's view of the role and view of marketing.
J, Grant, D E, Allmon, B, Story, A, Canales   +3 more
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Value of information in health services market

Measuring Business Excellence, 2012
PurposeThe traditional service market is composed of customers and service providers, interacting within a given structure and following market‐specific rules. These basic attributes are obvious and persistent. The fragile entity, which is essential for normally operating and self‐controlling market, is information.
Petr Cernohorsky, Jan Voracek
openaire   +1 more source

Strategies Operations Health Services Processes in Organizational Restructuring: Impact on marketing Organizations Health Services and Validation of Word of Mouth Marketing.

Proceedings of the 11th CONTECSI International Conference on Information Systems and Technology Management, 2014
The study assesses the socio Association proposal for Professionalization, Orientation and Integration of Exceptional - APOIE. The changes in the market stands by changes in customer profiles, technological revolutions, stepping on market integration, social developments, resulting in new organizational paradigms.
Sonia Francisca Monken, Thaissa Souza Mendes   +1 more
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Marketing of Health Care Services: The Physicians’Perspective

2015
There is a monumental battle being waged to provide health care services. While the traditional physician referral system is still dominant, the growth of health maintenance organizations (HMOs) has been significant. While much of the previous research regarding attitudes towards HMOs and the traditional system has been gathered from the general public,
John J. Considine, Wally J. Eimer
openaire   +1 more source

Internal Market Reform of the British National Health Service

Health Affairs, 1991
Prologue: In 1984, Gordon McLachlan, then director of the Nuffield Provincial Hospitals Trust in London, invited Stanford professor Alain Enthoven to spend a month in the United Kingdom reviewing the British National Health Service (NHS). At the end of his visit, Enthoven was to give a talk to the Nuffield board of trustees, offering his views on which
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From quasi-market to market in the National Health Service in England: What does this mean for the purchasing of health services?

Journal of Health Services Research & Policy, 2009
The purchasing function was first developed within the British National Health Service as part of a quasi-market introduced by a Conservative government in 1990 and retained by the Labour government on coming to power in 1997. Since 2002 further reforms in England have begun to transform the quasi-market into a ‘real’ market with greater diversity of ...
Richard, Lewis, Judith, Smith, Anthony, Harrison   +2 more
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The Marketing of Professional Health-Care Services

1995
Revolution is changing the American health-care system. Changes taking place are unquestionably some of the most dramatic in the history of American health care. Impact of the trends now affecting the health-care system undoubtedly will influence structure and functioning of the system well into the 21st century.
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An Exploratory Study of Services Marketing in Global Markets:

Health Marketing Quarterly, 1996
It has been stated that one of the major challenges for the international marketer is the design of an efficient strategy for marketing services to international markets. This paper reviews some of the issues associated with services marketing in global markets along with the basic variables of service industries.
S, Young, S A, Erdem
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