Results 271 to 280 of about 92,958 (339)

A Marketing Technique to Increase Visibility and Use of Health Center Counseling Services

Journal of American College Health, 1997
S. Tentoni
exaly   +2 more sources

Marketing postsecondary health services.

Journal of American College Health, 1988
Abstract This article reviews the major elements of marketing as applied to college and university health service programs. Changes in the health care industry, institutional debate about the advisability of institutionally based health centers, and the erroneous equation of promotion as marketing are reviewed.
L. Delene
semanticscholar   +3 more sources

The Collaborative Service Design Playbook to plan, design, and implement sustainable health services for impact

Health Marketing Quarterly, 2023
This paper sets out the Collaborative Service Design Playbook, to guide planning, design, and implementation of co-created health services. Successful health service development and implementation is best guided by theoretically informed approaches ...
Joy Parkinson, K. Clark, Tegan McIntosh
semanticscholar   +1 more source

Role of Marketing Mix Perception and Participation on Repurchase Intention of Health Consumers

Journal of Health Management, 2022
The aim of this study is to examine the effect of product, price, promotion and place perception and participation of health care consumers on brand trust, brand loyalty and repurchase intention.
Rojan Gümüş
semanticscholar   +1 more source

Marketing Public Health Services

International Quarterly of Community Health Education, 1984
Marketing techniques that have proved their worth in the private sector can be applied successfully to public and non-profit agencies. This paper explores the applicability of marketing practices to public health departments. Many health departments are now facing pressures to re-examine and update roles in light of changes in morbidity and mortality ...
G, Marsden, N, Peterfreund
openaire   +2 more sources

Acceptability of Marketing in Health Services

Journal of Hospital Marketing, 1989
There is more to the operation of health care than patients and doctors. Alternative sources of income may be derived from taking a broader view of the marketing function. The overall success of a health facility's total operation may be affected by the administrator's view of the role and view of marketing.
J, Grant, D E, Allmon, B, Story, A, Canales   +3 more
openaire   +2 more sources

Do mobile health (mHealth) services ensure the quality of health life? An integrated approach from a developing country context

Journal of Marketing Communications, 2020
Though the acceptance behavior of health technology has been investigated by several studies from different theoretical perspectives, a unified understanding is still lacking in the literature particularly addressing the Generation Y (Gen Y).
M. Alam, M. Alam, Md. Aslam Uddin, Nor Azila Mohd Noor   +3 more
semanticscholar   +1 more source

Pharmacy marketing for public health impact: Promoting preventive care and health literacy through strategic campaigns

World Journal of Advanced Research and Reviews, 2023
Pharmacies are increasingly recognized as pivotal players in public health, capable of promoting preventive care and enhancing health literacy through strategic marketing campaigns.
Rinji Goshit Kassem, Akachukwu Obianuju Mbata, Precious Azino Usuemerai, Luqman Adewale Abass, Eigbokhan Gilbert Ogbewele   +4 more
semanticscholar   +1 more source

Health Service Marketing: A Suggested Model

Journal of Marketing, 1971
What are the important psychosocial and behavioral variables in health marketing? How are they related? How do these variables manifest themselves in less developed countries? What are the sensitive areas for marketers of health products and services? The model presented in this article and the discussion of its major components address these and other
G, Zaltman, I, Vertinsky
openaire   +2 more sources

Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing

Journal of Public Policy & Marketing, 2022
The rising number of adults living with emotional and mental health challenges is a growing concern. This research examines specific barriers that may preclude individuals from achieving mental health wellness.
Elyria Kemp, C. Davis, Mcdowell Porter
semanticscholar   +1 more source