Results 281 to 290 of about 92,958 (339)

Health Jeopardy: A Game to Market School Health Services

The Journal of School Nursing, 2001
Health Jeopardy was developed by members of the School Nurse Organization of Minnesota to present information about health and to market the role of the school nurse. Although it was created for the Minnesota State Fair, it has been used in a variety of community settings.
M A, Swanson, D, Ornelas
openaire   +2 more sources

Consumers' willingness to purchase online mental health services

Journal of Services Marketing, 2019
Purpose The purpose of this paper is to investigate the direct effects of eHealth literacy, perceived competence, perceived electronic word-of-mouth (eWOM) credibility and price perception on consumers' willingness to purchase online mental health ...
Mahafuz Mannan, Reaz Ahamed, S. Zaman
semanticscholar   +1 more source

Market research for scottish health service

Nursing Standard, 1988
Public opinion on the Scottish Health Service is to be assessed by two new Government commissioned initiatives.
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[Marketing in health service].

Giornale italiano di nefrologia : organo ufficiale della Societa italiana di nefrologia, 2016
The gradual emergence of marketing activities in public health demonstrates an increased interest in this discipline, despite the lack of an adequate and universally recognized theoretical model. For a correct approach to marketing techniques, it is opportune to start from the health service, meant as a service rendered.
Cinzia, Ameri, Fulvio, Fiorini
openaire   +1 more source

Cognitive commitments in health services marketing

Health Care Management Review, 1985
Armed with valid information about what people expect, health care organizations can make commitments to current and prospective patients, thereby increasing their marketing success and improving patient satisfaction.
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Marketing Health Services

1987
Since the health care industry has now joined the other industries and professions that face intensely competitive environments, excess capacity, new types of competitors, and pressure to cut costs, marketing has become more visible and acceptable than at any time in the history of medicine.
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The Marketing Audit: A Tool for Health Service Organizations

Health Care Management Review, 1978
Recent articles have explained the philosophy of marketing health services. Highlighted here are the important concerns in the "hands-on" development and implementation of a marketing plan.
E N, Berkowitz, W A, Flexner
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Strategic market positions for mental health services

The journal of mental health administration, 1988
Faced with a rapidly changing market, increased legislation and intense competition, mental health service providers must be sophisticated planners and position themselves advantageously in the marketplace. They can effectively position themselves to be profitable and sustaining through market segmentation and sensitivity.
D M, Ambrose, L, Lennox
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Marketing health services.

College review (Denver, Colo.), 1984
Indisputably, marketing plays an important role in today's competitive health service industry. It is essential for every medical group manager to learn about the marketing process and his role in pursuing marketing in his medical group. Conducting internal and external assessments, developing promotional techniques and strategies, organizing and ...
openaire   +1 more source

[Marketing mix in health service].

Giornale italiano di nefrologia : organo ufficiale della Societa italiana di nefrologia, 2016
The marketing mix is the combination of the marketing variables that a firm employs with the purpose to achieve the expected volume of business within its market. In the sale of goods, four variables compose the marketing mix (4 Ps): Product, Price, Point of sale and Promotion.
Cinzia, Ameri, Fulvio, Fiorini
openaire   +1 more source