Results 91 to 100 of about 768,425 (114)

Marketing sensorial: o estímulo olfativo como ferramenta de marketing no ponto de venda

Revista Científica Faesa, 2017
This survey is about Markting Olfactory Sensory that validates the use of aroma spray as a tool that contributes to the loyalty of the consumer market and the promotion of the fragrance used as the olfactory mark, i.e., the identity of the company. The methodology chosen for this study have qualitative character, performed by the exploratory method for
Henrique Hamerski, Monika Schulz Zouain
openaire   +1 more source

Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing

International Journal of Information Management, 2021
Ilias O Pappas, Arch G Woodside
exaly  

A influência do marketing olfativo no comportamento do consumidor : caso em atmosfera de loja

2013
Atualmente, com a quantidade de mensagens publicitárias enviadas para os consumidores, captar a atenção destes constitui-se como um desafio complexo. O consumidor do século XXI assume-se como um adepto de novas experiências e caracteriza-se pela exigência e nível de informação. Neste contexto, o marketing sensorial é considerado como a terceira vaga de
openaire   +1 more source

Comprendiendo la experiencia del consumidor: marketing olfativo en la industria hotelera

Coleccion Ciencias Sociales, 2019
Villanueva , Helena, Alba Ruiz-Morales, Carmen   +1 more
openaire   +1 more source

The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

Journal of Business Research, 2020
Hongwei He
exaly  

An assessment of the use of partial least squares structural equation modeling in marketing research

Journal of the Academy of Marketing Science, 2011
Marko Sarstedt, Christian M Ringle, Jeannette A Mena   +2 more
exaly  

How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2019
Thomas Davenport, Abhijit Guha, Dhruv Grewal   +2 more
exaly  

Uniting the Tribes: Using Text for Marketing Insight

Journal of Marketing, 2020
Ashlee Humphreys, Stephan Ludwig, Wendy W Moe   +2 more
exaly  

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

Journal of Marketing, 2009
Michael Trusov, Koen Pauwels
exaly  

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media

Journal of Interactive Advertising, 2019
Chen Lou, Shupei Yuan
exaly