Results 211 to 220 of about 67,387 (265)

Resource Mobility and Market Performance

Dynamic Games and Applications, 2023
zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Colombo, Luca, Labrecciosa, Paola
openaire   +3 more sources

The impact of IS-marketing alignment on marketing performance and business performance

ACM SIGMIS Database: the DATABASE for Advances in Information Systems, 2010
The importance of the alignment between information systems (IS) and the business has been emphasized for over a decade. To date, no empirical study has explored the impact of the alignment of IS and marketing, despite initial indications that such an alignment could impact favorably upon business performance.
Val A. Hooper   +2 more
openaire   +1 more source

Home - About - Disclaimer - Privacy