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Green Marketing Strategies and Marketing Performance
2018Businesses have increasingly paid more attention to the production and marketing of green products. The aim of this study is to establish the marketing mix (4P) strategies that businesses pursuit for their green products and examine the effects of green product, green pricing, green marketing channel and green marketing communication strategies on the ...
Serkan Kılıç, Erkan Özdemir
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The impact of digital inbound marketing on digital marketing performance
International Journal of Business Information Systems, 2021Ali Zakariya Al-Quran +5 more
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Is Corporate Bond Market Performance Connected with Stock Market Performance?
2009Stock markets and bond markets are known to interact. Specifically, the common stock market trend (i.e., business cycle also termed market/ systematic risk) impacts the common corporate bond market trend (i.e.,credit cycle). First, we disentangle the common latent component from total stock returns, namely the common systematic/unobserved stock market ...
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Marketing performance assessment and accountability: Process and outcomes
International Journal of Research in Marketing, 2022Neil Morgan +2 more
exaly
The performance impact of marketing resources
Journal of Business Research, 2005Graham Hooley +2 more
exaly
The effects of entrepreneurial orientation and marketing information on the performance of SMEs
Journal of Business Venturing, 2007Hean Tat Keh, Thi Tuyet Mai Nguyen
exaly