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Marketing executives and corporate performance: From the perspective of marketing digitalization
International Review of Economics and FinanceYugang Yin, Qicheng Zhao
exaly
The Relationship Between Ambidextrous Marketing, Market Performance and Financial Performance
2017openaire +1 more source
IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance.
Val A. Hooper +2 moreopenaire +1 more source
Marketing metrics, marketing performance measurement, and marketing control
2013openaire +2 more sources