Results 251 to 260 of about 67,387 (265)

Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Journal of Marketing, 2012
Christian Homburg
exaly  

Market Performance

1978
openaire   +1 more source

Market structure, conduct and performance

1991
openaire   +1 more source

Performing Surgery in a Niche Market

Journal of Minimally Invasive Gynecology
Uri P. Dior, Jason Abbott
openaire   +2 more sources

What Counts versus what can be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement

Journal of Marketing, 2016
Jaakko Aspara, Johanna Frösén, Henrikki Tikkanen   +2 more
exaly  

The Marketing of Performance

1987
openaire   +1 more source

Marketing capability, organizational adaptation and new product development performance

Industrial Marketing Management, 2015
Jifeng Mu
exaly  

Leveraging marketing capabilities into competitive advantage and export performance

International Marketing Review, 2015
CARLOS M P Sousa, Qun Tan
exaly  

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Journal of the Academy of Marketing Science, 2011
Neil Morgan, Constantine S Katsikeas, Douglas W Vorhies   +2 more
exaly  

Evaluating the influence of E-marketing on hotel performance by DEA and grey entropy

Expert Systems With Applications, 2011
Wei-Wen Wu
exaly